How beehiiv prices plans
beehiiv publishes four plans: Free, Lite, Pro and Enterprise. Free is $0 up to 2,500 subscribers. Lite and Pro are priced by subscriber bucket, billed monthly or yearly, and yearly billing saves up to 20%. Lite is sold through 100,000 subscribers and Pro through 250,000; Enterprise is custom at every size. [1]
Every plan includes unlimited email sends. beehiiv says it takes 0% of paid subscription and digital product revenue, with Stripe's standard 2.9% + $0.30 per transaction still applying. [1]
Price table by list size
From beehiiv's published pricing data on October 29, 2026, in USD. Buckets are upper limits: a list of 3,000 is priced in the up-to-5,000 bucket. [1]
| Subscribers | Lite monthly | Lite annual total | Pro monthly | Pro annual total |
|---|---|---|---|---|
| Up to 1,000 | $59 | $588 ($49/mo) | $109 | $1,140 ($95/mo) |
| Up to 2,500 | $79 | $828 ($69/mo) | $149 | $1,548 ($129/mo) |
| Up to 5,000 | $109 | $1,140 ($95/mo) | $199 | $2,028 ($169/mo) |
| Up to 10,000 | $139 | $1,428 ($119/mo) | $239 | $2,388 ($199/mo) |
| Up to 25,000 | $199 | $2,028 ($169/mo) | $349 | $3,588 ($299/mo) |
| Up to 50,000 | $299 | $2,988 ($249/mo) | $469 | $4,788 ($399/mo) |
| Up to 100,000 | $469 | $4,788 ($399/mo) | $699 | $7,188 ($599/mo) |
Worked yearly totals
Twelve monthly payments compared with one annual payment, from the table above. [1]
- The 2,500 cliff: a Free publication that passes 2,500 subscribers needs a paid plan, and 2,501 falls in the up-to-5,000 bucket, which is $109 a month or $1,140 a year on Lite. [1]
- Pro at up to 1,000 subscribers costs the same as Lite at up to 5,000, so a small publication that only needs Pro features pays the same as a larger Lite one. [1]
| Plan and bucket | 12 x monthly | Annual payment | Saving |
|---|---|---|---|
| Lite, up to 1,000 | $708 | $588 | $120 |
| Lite, up to 5,000 | $1,308 | $1,140 | $168 |
| Lite, up to 10,000 | $1,668 | $1,428 | $240 |
| Lite, up to 25,000 | $2,388 | $2,028 | $360 |
| Pro, up to 1,000 | $1,308 | $1,140 | $168 |
| Pro, up to 10,000 | $2,868 | $2,388 | $480 |
| Pro, up to 25,000 | $4,188 | $3,588 | $600 |
What Free includes and what it leaves out
Free includes newsletters, a website and podcast, campaign analytics, unlimited sends, the recommendation network, link-in-bio, the AI website builder and API access excluding the Send API. It allows 1 publication, 1 seat, 3 segments, 1 custom website page and 1 sender address. [1]
The comparison table marks these as Lite and above: the ad network, paid subscriptions, the referral program, custom automations, A/B testing, custom HTML, publishing to segments and surveys. [1] beehiiv's custom domain help article is also labeled for paid plans. [3]
When an upgrade pays for itself
Paid subscriptions: if you charge readers, the plan fee is a fixed cost against revenue. At up to 1,000 subscribers, Lite is $49 a month on annual billing; 10 paid readers at $5 a month gross $50 before Stripe fees, so that is roughly the point where subscription revenue covers the plan. [1]
Ads: the ad network is open to Lite and above. beehiiv's example rates are a $5 CPM (per 1,000 unique opens) and a $2 CPC; payouts are monthly through a required Stripe Express account. [2] At beehiiv's example $5 CPM, it takes about 22,000 unique opens a month to earn $109, the Lite monthly price at up to 5,000 subscribers. Use real offers in your dashboard before counting on ad revenue. [1] [2]
Automations: Lite includes 10 live custom automations with triggers such as signed up, form submitted, segment entered or exited, tag changes, survey submitted and paid subscription events. Pro adds unlimited automations, click-triggered automations and A/B splits. [1]
Pro specifically: upgrade when you need to remove beehiiv branding, run more than 3 publications or 2 seats, offer more than 1 paid tier, or use dynamic content and the Send API. [1]
Checklist before choosing a plan
- Count unique subscribed addresses and find your bucket; counts round up to the next bucket. [1]
- Under 2,500 and no ads, paid tier or automations needed: stay on Free.
- Name the one paid feature you need, and confirm which plan first includes it in the comparison table.
- Check that features you plan to use during a trial are available; the pricing data marks some, such as the 0% take rate, ad network and seats, as not in trial. [1]
- Pay annually only when the bucket is stable for a year.
Questions before you decide
What does beehiiv Free leave out?
Per the pricing comparison: the ad network, paid subscriptions, the referral program, custom automations, A/B testing, custom HTML and publishing to segments. Free allows 1 publication, 1 seat, 3 segments and 1 custom website page.
Does beehiiv charge per email sent?
No. Every plan, including Free, includes unlimited email sends.
How does beehiiv count subscribers?
The pricing FAQ says beehiiv counts unique email addresses subscribed to your publication, and a specific count rounds up to the next published bucket.
Sources & verification
Product details and prices can change. Check the linked provider before buying.
- beehiiv pricing Accessed 29 Oct 2026
- beehiiv Ad Network Accessed 29 Oct 2026
- beehiiv support: How to use a custom domain for your publication Accessed 29 Oct 2026
Sources link directly to providers. Product buttons may use separately labeled affiliate links. Read our disclosure.