Our verdict
Coaching email follows a common pattern: a lead magnet brings people in, a short sequence builds trust, and the call to action is a discovery call or a paid product. MailerLite covers the most of that pattern on one account. Its pricing page lists appointment booking ("All you need to schedule free and paid 1:1 or group calls"), digital products and paid newsletter subscriptions, and its automation builder includes a form-completion trigger, delays and conditions. [1] [2]
Kit is the better home for a coach whose list is already large but who sells mainly by broadcast, because its free plan holds up to 10,000 subscribers and allows selling digital products and subscriptions. [5] Moosend fits coaches who want automation recipes such as onboarding, thank-you and upsell flows and are comfortable with a paid plan after the trial. [8] [9]
Coach workflows matched to each tool
None of the three hosts courses on the pages we reviewed. If you sell a course, plan on a course platform and connect it, and use email for the launch and the nurture around it.
| Workflow | MailerLite | Kit | Moosend |
|---|---|---|---|
| Deliver a lead magnet | Form trigger then email in an automation [2] | Download in the confirmation email [7] | Forms and landing pages with automation recipes [9] |
| Nurture toward a discovery call | Free: 3 active automations, 5 steps each; Comfort: 50 and 100 [1] [2] | Sequences and visual automations on paid plans only [5] | Triggers, conditions and actions in the workflow builder [9] |
| Booking calls | Appointment booking, free and paid calls [1] | Not listed on the pages we checked | Not listed on the pages we checked |
| Sell a paid product | Stripe on Comfort or Power [3] | Digital products and subscriptions, including Free; 3.5% + 30 cents listed [4] [5] | Not covered on the pages we checked |
| Free plan | Up to 250 subscribers, 2,500 emails a month [1] | Up to 10,000 subscribers [5] | 30-day trial, no card [8] |
MailerLite for coaches
MailerLite's automation triggers include completing a form, joining a group, clicking a link, buying a product, updating a field and date-based events, with delays, conditions and A/B branches between emails. The Free plan allows 3 active automations with 5 steps each; Comfort allows 50 automations with up to 100 steps; Power allows unlimited automations with up to 100 steps. MailerLite's automation page says each automation can have up to 3 triggers. [2] [1]
Selling through Stripe is for Comfort and Power accounts: you create the product in Stripe, with a minimum price of $0.50, add it to a landing page, and can add buyers to a group after checkout so a post-purchase sequence starts. [3] Prices on MailerLite's subscriber slider start at $12 a month for Comfort with up to 500 subscribers, $19 a month for up to 1,000, and $33 for up to 2,500; annual billing saves 10%. [1]
Who should skip: coaches who need more than 250 subscribers but will not pay yet, because over 250 active subscribers on Free locks campaigns and automations until you upgrade or remove contacts. [1]
Kit and Moosend for coaches
Kit's strength is the free tier's size: up to 10,000 subscribers, unlimited forms and landing pages, and selling digital products and subscriptions. Its free plan help article is explicit that visual automations, the automation template library and email sequences are paid, and they stop running on Free. [5] Paid sequences can delay each email by hours or days and exclude subscribers by form, tag or segment, so a coach can stop the nurture once someone books. [6] Kit's pricing page shows Creator at $33 a month billed yearly ($390 a year) at 1,000 subscribers, and its billing article gives a $39 monthly price at that tier in an example. [4] [10]
Moosend lists a 30-day free trial with no credit card. Its Pro plan is priced by contact count through a selector, and billing can be monthly, every six months (15% saving) or annual (20% saving). [8] Its automation page lists recipes for user onboarding, thank-you emails and upsell or cross-sell, plus landing pages and forms with templates. [9] Who should skip Kit: coaches who need an automated sequence today and will not pay. Who should skip Moosend: anyone who wants a permanent free plan.
Worked cost: an 800-subscriber coaching list
Take a coach with 800 subscribers who wants a five-email nurture sequence toward a discovery call. MailerLite Free does not fit, because the list is over 250. MailerLite Comfort at the 1,000-subscriber tier is $19 a month, or $17.10 a month billed yearly ($205.20 a year), with booking included in the plan's five active digital products or bookings. [1]
Kit Free holds the list but cannot run the sequence. Kit Creator at 1,000 subscribers is $390 a year billed yearly. [4] Moosend would run the sequence after the trial at the Pro price its selector shows for your contact count; check that figure at checkout. [8] On these published prices, MailerLite Comfort costs about $185 a year less than Kit Creator for this coach.
Checklist for your first nurture sequence
- Decide the single action the sequence asks for: a discovery call or one product.
- Deliver the lead magnet immediately: an automation email in MailerLite, or the confirmation email download in Kit. [2] [7]
- Write 4 to 6 emails: delivery, a client story, a common mistake, how you work, and the invitation.
- Space them with delays of 1 to 3 days; in Kit, day-based delays follow your sequence send schedule. [6]
- Remove people who book or buy: a post-checkout group action in MailerLite, or a tag-based exclusion in Kit. [3] [6]
- Keep double opt-in on unless you have a reason not to; Kit recommends it. [7]
- Review results after 30 days and change one email at a time.
Questions before you decide
Can I run a nurture sequence on Kit's free plan?
No. Kit's free plan help article lists visual automations and email sequences as paid features and says they stop running while you are on the Free plan.
Does MailerLite handle booking calls?
MailerLite's pricing page lists appointment booking for free and paid 1:1 or group calls. Its Free plan includes one active digital product or booking, Comfort five and Power unlimited.
How do I deliver a lead magnet in Kit?
Kit's confirmation email can deliver a download: in the form or landing page settings, choose Download in the confirmation email section and upload the file, or send subscribers to a URL of your choice.
Does Moosend have a free plan?
Moosend's pricing page lists a 30-day free trial with no credit card required, then paid plans priced by contact count, billed monthly, every six months (15% off) or yearly (20% off).
Sources & verification
Product details and prices can change. Check the linked provider before buying.
- MailerLite pricing Accessed 30 Oct 2026
- MailerLite: Email marketing automation features Accessed 30 Oct 2026
- MailerLite Help: How to sell digital products through MailerLite using Stripe Accessed 30 Oct 2026
- Kit pricing Accessed 30 Oct 2026
- Kit Help: The Kit Free plan Accessed 30 Oct 2026
- Kit Help: Creating and sending an Email Sequence in Kit Accessed 30 Oct 2026
- Kit Help: The confirmation email Accessed 30 Oct 2026
- Moosend pricing Accessed 30 Oct 2026
- Moosend: Marketing automation Accessed 30 Oct 2026
- Kit Help: Billing at Kit Accessed 30 Oct 2026
Sources link directly to providers. Product buttons may use separately labeled affiliate links. Read our disclosure.