The short version: a daily ceiling, not a monthly bucket
Most free email plans are described by a monthly allowance. Brevo Free is described by a daily one: the help center lists 300 email sends per day, says the limit resets every day, and says unused emails do not roll over to the next day. [1] That changes the planning question. A 250-person list fits comfortably. A 900-person list can technically be reached, but not in one send.
Brevo states that there is no limit on how many contacts you include in a single campaign, but a campaign to more than 300 recipients reaches only 300 of them on the scheduled day. To reach the rest, you manually resend with the Requeue option, up to 300 sends per day, until everyone has received it. [1]
Who the free plan fits, and who should skip it
- Fits: a list under 300 contacts that receives one broadcast at a time.
- Fits: a business that mainly needs to store contacts (up to 100,000 on Free, per Brevo) while sending occasionally. [1]
- Fits with effort: a list of a few hundred where a staggered, multi-day delivery is acceptable and someone will remember to requeue.
- Skip: time-sensitive announcements, such as a sale ending tonight or a schedule change, to more than 300 people.
- Skip: a site that also sends order or booking emails through the same account, unless you have planned for the transactional queue described below.
- Skip: a brand that cannot carry third-party branding. Free plan emails always include the Sent with Brevo sticker. [1]
Worked example: an 800-contact list (hypothetical)
This is an invented scenario using Brevo's documented Free plan rules, not a demonstration. A studio has 800 contacts and sends one monthly newsletter. On Free, the first 300 contacts receive it on day one. Someone must requeue on day two (300 more) and day three (the final 200). If a booking-confirmation flow also sends through the account, those sends draw on the same 300 per day.
| Day | Campaign sends | Running total | Risk to watch |
|---|---|---|---|
| Day 1 | 300 | 300 of 800 | Any transactional email that day competes for the same daily allowance |
| Day 2 | 300 after manual Requeue | 600 of 800 | Forgetting to requeue leaves 500 people without the issue |
| Day 3 | 200 after manual Requeue | 800 of 800 | Readers on day 3 may see an expired offer or outdated date |
| Day 4 onward | 0 | 800 of 800 | Next campaign cannot be pre-scheduled once a day's limit is used [1] |
Transactional mail shares the limit
Brevo's help article adds an important detail for sites that send receipts or password resets: once you reach your daily limit, up to 1,000 additional transactional emails are held in a retry queue, and emails beyond that queue are not delivered. [1] A free account that sends a large newsletter in the morning can therefore delay the afternoon's order confirmations.
If transactional mail matters, keep newsletter volume well under the daily cap, or separate the two streams so a broadcast cannot crowd out a receipt.
When to price Starter instead
Brevo says upgrading to Starter, Standard, Professional or Enterprise removes the daily limit, and that the higher limit applies immediately but only to emails sent after the upgrade. [1] The pricing page lists Starter as starting from 5,000 emails per month and shows a Yearly (-10%) billing toggle. [2] The Starter dollar amount is rendered dynamically on that page and could not be captured reliably for this review, so check it at the volume you need before deciding.
Because Brevo prices by email volume rather than by contacts, the useful number is sends per month: list size multiplied by campaigns, plus any transactional mail. A 2,000-contact list mailed twice a month needs at least 4,000 campaign sends.
Decision checklist before you commit
- Count active contacts you actually mail, not total stored contacts.
- Multiply by broadcasts per month and add transactional volume.
- If any single send exceeds 300, decide whether a multi-day requeue is acceptable.
- Decide whether the Sent with Brevo sticker is acceptable for your brand.
- If you upgrade, remember the new limit applies only to emails sent after the upgrade. [1]
- Compare the same monthly volume on a contact-priced tool such as Kit or MailerLite before choosing.
Questions before you decide
How many contacts can I store on Brevo Free?
Brevo's Free plan help article says the plan stores up to 100,000 contacts. Storage is not the constraint; the 300 sends per day are.
Can I schedule tomorrow's campaign after hitting today's limit?
No. Brevo's help article says that once you reach the 300-email daily limit you cannot schedule a campaign in advance for the next day; you wait until the quota resets.
Does Brevo Free show Brevo branding?
Yes. Brevo says emails from the Free plan always include the Sent with Brevo sticker. Its help article lists Starter with the Remove Brevo branding add-on, or higher plans, as the way to remove it. The pricing page lists No Brevo logo under Starter, so confirm what the plan you select includes at checkout.
Sources & verification
Product details and prices can change. Check the linked provider before buying.
- Brevo Help: What are the limits of the Free plan? Accessed 13 Oct 2026
- Brevo pricing plans Accessed 13 Oct 2026
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