The scenario and the assumptions
The store starts the year with 2,500 marketing contacts and adds 500 a month, ending at 8,000. It sends one campaign a week and runs two automated flows: an abandoned cart sequence and a post-purchase sequence. All figures are US dollars before tax, based on the vendors' public pricing pages. Each month is priced at the tier that covers the list at the end of that month.
Both vendors price by contact count. MailerLite bills on active subscribers and moves a paid account to the next tier automatically. [1] Moosend counts unique email addresses and says you need to upgrade when your list passes your plan's limit. [2] Neither price includes Shopify's own fees.
Month by month: MailerLite and Moosend
Tier prices come from MailerLite's published table (Comfort and Power, monthly billing) and Moosend's pricing-page contact selector for Pro (monthly billing, plus the annual rate shown as a per-month figure). [1] [2] MailerLite's tiers in this range end at 2,500, 5,000 and 8,000 subscribers. Moosend's end at 3,000, 5,000 and 8,000.
The jumps fall in different months. MailerLite moves from $33 to $49 in month 2, when the list passes 2,500, and to $69 in month 7. Moosend stays at $32 through month 2, rises to $48 in month 3 and to $64 in month 7. Over the year, monthly billing totals $692 on MailerLite Comfort, $988 on MailerLite Power and $640 on Moosend Pro.
| Month | Contacts | MailerLite Comfort (monthly) | MailerLite Power (monthly) | Moosend Pro (monthly) | Moosend Pro (annual rate per month) |
|---|---|---|---|---|---|
| 1 | 2,500 | $33 | $49 | $32 | $26 |
| 2 | 3,000 | $49 | $69 | $32 | $26 |
| 3 | 3,500 | $49 | $69 | $48 | $38 |
| 4 | 4,000 | $49 | $69 | $48 | $38 |
| 5 | 4,500 | $49 | $69 | $48 | $38 |
| 6 | 5,000 | $49 | $69 | $48 | $38 |
| 7 | 5,500 | $69 | $99 | $64 | $51 |
| 8 | 6,000 | $69 | $99 | $64 | $51 |
| 9 | 6,500 | $69 | $99 | $64 | $51 |
| 10 | 7,000 | $69 | $99 | $64 | $51 |
| 11 | 7,500 | $69 | $99 | $64 | $51 |
| 12 | 8,000 | $69 | $99 | $64 | $51 |
| Year total | $692 | $988 | $640 | $510 |
What the totals leave out
Annual billing. MailerLite takes 10% off for annual billing and Moosend lists 20% off annually and 15% off for biannual billing. [1] [2] At those rates, the same path costs about $622.80 on MailerLite Comfort and $510 on Moosend Pro. Both annual figures assume each month is billed at that month's tier. Neither pricing page explains how a mid-term upgrade on an annual plan is prorated, so ask before prepaying for a list that is still growing.
Sending limits. MailerLite Comfort allows 10 times the top of your subscriber tier each month: 25,000 emails on the 2,500 tier and 80,000 on the 8,000 tier. [1] One weekly campaign plus two flows fits easily. A store that emails twice a week and runs several flows could approach the cap in a sale month. Power has unlimited sending under a fair-use policy. [1] Moosend's plan comparison lists unlimited email campaigns and sends. [2]
Automation limits. MailerLite Comfort includes 50 active automations with up to 100 steps; Power has unlimited automations. [1] Two flows are well inside Comfort.
Transactional email. Shopify sends order confirmations itself, so most small stores do not need a transactional add-on. MailerLite routes transactional email to its separate MailerSend product. [1] Moosend sells transactional email as a Moosend+ add-on without a listed price. [2]
Connecting Shopify: the cost that is not on the pricing page
MailerLite's Shopify integration sends customer and order data to your account in real time. It supports abandoned cart, abandoned checkout, purchases any product, purchases specific product, purchases from category and purchase frequency triggers. [3] The limits matter for a budget. Abandoned cart workflows only fire for recognized shoppers who subscribed through a MailerLite form on your store or clicked a MailerLite email. Abandoned checkout workflows only fire for returning customers with at least one previous order. [3] Customers must also have agreed to marketing. [4] The automation must be active when the cart is abandoned. [5]
Moosend's own article on Shopify email tools, dated December 15, 2023, says you can integrate its service with your Shopify store via API. [6] That article does not describe a native Shopify app or ready-made abandoned cart setup for Shopify. Before choosing Moosend for Shopify flows, confirm the current connection method with Moosend and budget for a developer or an automation tool if the API route is the only one. That could erase Moosend's $52 yearly advantage over MailerLite Comfort.
Who each option fits
MailerLite Comfort fits a store that wants native Shopify triggers without extra tools, sends weekly, and stays under 50 automations. Choose Power if you send close to ten emails per subscriber a month while your list sits near the top of its tier, need multiple triggers on one automation, or want unlimited seats.
Moosend Pro fits a store with a developer or an existing connector that can pass cart and order events through the API, or one that mainly sends campaigns rather than cart flows. Skip it if you need abandoned cart emails working on day one without technical setup.
If your list is mostly one-time buyers who never open, clean it before the tier boundaries at 2,500, 5,000 and 8,000. Staying one tier lower saves $16 to $20 a month on either vendor in this range.
Budget checklist before you commit
- Count contacts who actually accepted marketing, not all Shopify customers, since only subscribers can enter e-commerce automations.
- Mark the months your projected list crosses each vendor's tier ceilings.
- Estimate monthly sends (campaigns times list size plus flow emails) and compare with MailerLite Comfort's 10x cap.
- Confirm how Moosend connects to your Shopify store before relying on the lower price.
- Ask each vendor how an annual plan is charged when you move up a tier mid-term.
- If you build the flow in MailerLite, open the related help article linked from its abandoned cart guide on turning off Shopify's default abandoned cart emails, so customers are not emailed twice. [5]
Questions before you decide
Which MailerLite plan does a Shopify store need for abandoned cart emails?
MailerLite lists e-commerce triggers and the Shopify integration on every plan, including Free, but Free stops at 250 subscribers. A store with 2,500 or more contacts is on Comfort or Power. Comfort allows 50 active automations and caps monthly emails at 10 times your tier ceiling.
Why do so few abandoned carts trigger my MailerLite flow?
MailerLite says abandoned cart workflows only trigger for recognized shoppers who subscribed through a MailerLite form on your store or clicked a MailerLite email, and customers must also have agreed to marketing. Abandoned checkout workflows only trigger for returning customers with at least one previous order.
Does Moosend charge per email or per contact?
Moosend Pro is priced by contact count on its pricing page, from $9 a month for up to 500 contacts to $88 for up to 10,000 on monthly billing, with sending listed as unlimited. Moosend also sells pay-as-you-go email credits starting at $350 for 350,000 credits.
Is annual billing cheaper for a growing store?
The listed annual rates are lower: Moosend shows 20% off and MailerLite 10% off. A store that changes tiers during the year should check how each vendor prorates an annual plan before prepaying, because neither pricing page spells it out.
Sources & verification
Product details and prices can change. Check the linked provider before buying.
- MailerLite pricing Accessed 30 Oct 2026
- Moosend pricing Accessed 30 Oct 2026
- MailerLite Help: How to connect Shopify to MailerLite Accessed 30 Oct 2026
- MailerLite Help: E-commerce automation triggers Accessed 30 Oct 2026
- MailerLite Help: How to create an abandoned cart email automation Accessed 30 Oct 2026
- Moosend blog: Best email marketing software for Shopify Accessed 30 Oct 2026
Sources link directly to providers. Product buttons may use separately labeled affiliate links. Read our disclosure.