Why this matters before you sign up
Each platform reviews content after signup, and the policies are written broadly. Moosend says its examples are not exhaustive and reserves the right to suspend any organisation that markets, sends or sells content in its listed industries. beehiiv says it may investigate, restrict and remove content and suspend or terminate access. A suspension right after a big import is the worst time to find out your niche is restricted. [5] [6]
The table below quotes or closely paraphrases each published policy as of the access date. "Not named" means the category does not appear in the pages we reviewed. It does not mean the category is allowed, because all four reserve broad discretion.
Category table: four acceptable use policies side by side
MailerLite's rules are split across its terms of service, a help article and its anti-spam policy. Kit's are in a help-center acceptable use policy. beehiiv's is at beehiiv.com/aup. Moosend's is a PDF marked last updated June 2025. [1] [2] [3] [4] [5] [6]
| Category | MailerLite | Kit | beehiiv | Moosend |
|---|---|---|---|---|
| Affiliate-led content | Affiliate marketing prohibited; affiliate links fine if clearly presented as another company's offers [1] [2] | 100% affiliate content not allowed; CPA affiliate sites strictly prohibited; marked links not restricted [4] | Primarily affiliate or lead-gen content not permitted; occasional links allowed [5] | Primary-purpose affiliate communications prohibited; occasional or related links allowed [6] |
| Purchased or scraped lists | Prohibited, including scraped and third-party addresses [3] | Strictly prohibited [4] | Prohibited, including data-broker lists marketed as opt-in [5] | Prohibited, including borrowed and third-party lists [6] |
| Crypto | Not named; forex and get-rich-quick banned [1] [2] | Extra scrutiny: no selling or giving funds [4] | Education allowed; presales, unlicensed exchanges, airdrops banned [5] | Listed industry: any digital currency [6] |
| Cannabis / CBD | Not named [1] [2] | Extra scrutiny: no misleading "magic in a bottle" offers [4] | Sale of THC-dominant or illegal cannabis prohibited; no unverified CBD health claims [5] | Products containing CBD listed under pharmaceutical sales [6] |
| Health claims / pharma | Weight-loss material banned; content that could harm health banned [1] [2] | Online pharmacies prohibited [4] | Claims to prevent, treat or cure without authorization prohibited [5] | Pharma sales listed; supplements unless compliant [6] |
| Gambling | Prohibited [1] [2] | Not allowed regardless of legality [4] | Unlicensed, offshore or illegal operators prohibited [5] | Listed industry, including online poker and sports [6] |
| MLM | Prohibited [1] [2] | No pyramid schemes or recruiting [4] | Recruitment-focused MLM prohibited [5] | Listed industry when used for recruiting [6] |
| Loans / debt / trading | Forex, loan, quick credit banned [1] [2] | Refinance, mortgage, loan and insurance offers face additional scrutiny [4] | Unregulated crypto lending banned [5] | High-risk financial services and online trading listed [6] |
| Adult | Pornography and escort services banned [1] [2] | Non-educational, non-artistic adult content prohibited [4] | Explicit sexual content prohibited [5] | Pornography and adult products prohibited [6] |
The metrics that trigger a review
Content is only half the risk. Two vendors publish the numbers they act on, and an imported list that has gone stale can breach them on the first send. [3] [6]
| Metric | MailerLite suspension threshold | Moosend acceptable rate |
|---|---|---|
| Spam complaints | Above 0.2% [3] | 0.1% or less [6] |
| Bounces | Above 5% [3] | Hard bounces 3% or less [6] |
| Unsubscribes | Above 1% [3] | 1% or less [6] |
| Opens | Below 3% [3] | Not listed |
| Provider complaints / spam traps | Not listed | At most 1 complaint; at most 1 spam-trap hit [6] |
Consent rules that catch honest senders
List problems are not limited to bought addresses. Each policy also rules out treating a looser relationship as consent, and the wording is specific. [3] [5] [6]
- MailerLite bars contacts you have not emailed in the last two years, and those you lack explicit, provable permission for. It permits customers who bought within the last two years. [3]
- Moosend says registering for an event, taking a survey, liking a Facebook page or following on Twitter is not consent to receive email. [6]
- beehiiv says consent is not transferable, bans co-registration lists where consent is shared among several parties, and may ask for documentation of consent. [5]
- Kit requires proof of permission for each subscriber and says double opt-in on Kit forms can serve as that proof. [4]
Pre-signup checklist
Run this before you create the account, not after the import.
- Find your niche in the table above. If your row says prohibited or listed industry, email the vendor's support and ask before you build on it.
- Count what share of each issue is your own content versus affiliate offers. All four treat affiliate-led newsletters differently from editorial newsletters that carry some links. [2] [4] [5] [6]
- Write down where every address on your list came from, and drop any source that is bought, scraped, co-registered or older than two years without contact. [3] [5]
- Clean the list before import to stay under the bounce thresholds of 5% for MailerLite and 3% for Moosend hard bounces. [3] [6]
- Send the first campaign to your most engaged segment, then widen it.
- Keep health, finance and crypto claims factual and sourced. beehiiv specifically bans unsubstantiated "natural" or "organic" claims. [5]
Questions before you decide
Can I send a crypto newsletter on these platforms?
It varies. beehiiv's policy allows educational cryptocurrency content but prohibits token presales promising returns, unlicensed exchanges and crypto MLM. Moosend lists cryptocurrency, including any digital currency, among industries it may suspend. Kit applies additional scrutiny. MailerLite's published lists do not name crypto, but they do ban get-rich-quick and forex content.
Can I import customers from a list I bought?
No. MailerLite bars addresses bought, rented or acquired from third parties, Kit prohibits purchased and scraped lists, beehiiv bans lists from data brokers even if marketed as opt-in, and Moosend bans purchased, borrowed and third-party lists.
What metrics get an account suspended?
MailerLite's anti-spam policy cites spam complaints above 0.2%, bounces above 5%, unsubscribes above 1% or opens below 3%. Moosend's policy sets acceptable rates of at most 1% unsubscribes, 3% hard bounces, 0.1% spam complaints, one provider complaint and one spam-trap hit.
Is a health or supplement newsletter allowed?
Often, with limits. beehiiv prohibits claims to prevent, treat or cure conditions without authorization, MailerLite bans weight-loss material, Kit bans online pharmacies and scrutinises supplements and CBD, and Moosend lists health and nutritional products except where they comply with applicable laws.
Sources & verification
Product details and prices can change. Check the linked provider before buying.
- MailerLite Help: Is there any content that MailerLite doesn't allow? Accessed 30 Oct 2026
- MailerLite: Terms of Service Accessed 30 Oct 2026
- MailerLite: Anti-spam policy Accessed 30 Oct 2026
- Kit Help: Acceptable Use Policy Accessed 30 Oct 2026
- beehiiv: Acceptable Use Policy Accessed 30 Oct 2026
- Moosend: Acceptable Use Policy (June 2025, PDF) Accessed 30 Oct 2026
Sources link directly to providers. Product buttons may use separately labeled affiliate links. Read our disclosure.