The short version
This page covers the paid plans only. Our three-way look at the free plans is linked at the end. Both tools bill by active subscribers, so a small list that grows is the main cost driver for either. [2] [5]
MailerLite is roughly half the price of Kit at 1,000 subscribers and adds websites, multiple automation triggers on Power, and more user seats on its free and entry paid plans. Kit is built around the solo creator: tags rather than groups, unlimited landing pages on every plan, commerce on every plan, and creator-network growth tools. Kit's price only makes sense if you will use those creator features. [1] [4] [5]
Price at the list sizes each vendor publishes
MailerLite's pricing page lists every tier. Kit's pricing page displays prices for 1,000 subscribers, and its help articles give the monthly starting prices and one example from the next tier. We did not record Kit prices for larger lists, so check Kit's slider for your size. All figures are US dollars before tax, checked October 30, 2026. [1] [4] [5] [6]
- Annual savings: MailerLite takes 10% off; Kit says Pay yearly, save 17%, and its billing help offers 2 months free for switching to an annual plan. [1] [4] [5]
- Kit's Pro first-year price renews at the standard rate after the first year, per its own footnote. [4]
- Free plans differ sharply: Kit Free covers up to 10,000 subscribers without automations; MailerLite Free covers 250. [1] [4]
| Plan | 1,000 subscribers, monthly | 1,000 subscribers, paid yearly | Next published tier |
|---|---|---|---|
| MailerLite Comfort | $19/mo [1] | $17.10/mo ($205.20/yr) [1] | $33/mo at 2,500 [1] |
| MailerLite Power | $39/mo [1] | $35.10/mo ($421.20/yr) [1] | $49/mo at 2,500 [1] |
| Kit Creator | $39/mo [6] | $390/yr, shown as $33/mo [4] | $59/mo for a 1,200-subscriber list [5] |
| Kit Pro | $79/mo [6] | $593 first year with a limited-time 25% offer; standard yearly rate shown as $66/mo [4] | Not published on the pages we checked |
Automations and sequences
MailerLite's builder is drag and drop, with triggers such as joins group, completes a form, clicks a link, updates a field, date-based, and e-commerce events. Rules include delays, conditions and A/B tests, and an automation can have up to 3 triggers, which MailerLite's pricing lists as a Power feature. [1] [2]
Kit includes unlimited visual automations and unlimited email sequences on Creator and Pro, but neither on Free. Its help article describes both paid plans as including visual automations and automation rules. [4] [6]
| Automation limit | MailerLite | Kit |
|---|---|---|
| Free plan | 3 active automations, 5 steps [1] | Not included [4] |
| Entry paid plan | Comfort: 50 active, 100 steps [1] | Creator: unlimited [4] |
| Top self-serve plan | Power: unlimited, 100 steps, multiple triggers [1] [2] | Pro: unlimited [4] |
| Monthly sending | Comfort 10 times tier ceiling; Power unlimited under fair use [1] | Unlimited broadcasts listed on every plan [4] |
Tags versus groups
Kit organizes people with tags, for example by entry point or interest, and builds segments by grouping tags. Subscriber tagging and segmentation are on every Kit plan. [4]
MailerLite uses groups and segments, and its automations can start when someone joins a group or a segment. In practice the two models do the same job; the difference is mostly how you think about your list. Our groups-versus-segments guide covers MailerLite's model in more detail. [2]
Landing pages, websites and seats
| Feature | MailerLite | Kit |
|---|---|---|
| Landing pages | Free 1; Comfort 10; Power unlimited [1] | Unlimited on every plan [4] |
| Websites | Free 1; Comfort 10; Power unlimited [1] | Newsletter feed and website listed in the feature comparison [4] |
| Forms | Free 3; Comfort 10; Power unlimited [1] | Unlimited on every plan [4] |
| User seats | Free 2; Comfort 3; Power unlimited [1] | Free 1; Creator 2; Pro unlimited [4] |
| Support | Comfort email; Power live chat and email [1] | Creator 24/7 email and chat; Pro priority [4] |
Paid newsletters and commerce
Kit lists paid newsletters and digital product sales on every plan, including Free, with transaction fees of 3.5% plus 30 cents, of which Kit says it takes 0.6%. Creator and Pro can also use Paid Recommendations, where Kit lists a 23.5% fee. Pro adds a SparkLoop newsletter referral system, Facebook custom audiences and deliverability reporting. [4] [6]
MailerLite sells one-time and recurring subscriptions from Comfort upward, with payments processed through a Stripe integration. Its paid-newsletter page does not mention a MailerLite commission. Free accounts can sell 1 active digital product. [1] [3]
Who fits each, and who should skip
- Choose MailerLite if price per subscriber matters most, you want a website and landing pages in the same account, or a small team needs 3 or more seats without paying for a top plan. [1]
- Choose Kit if you are a creator selling digital products or a paid newsletter now, want unlimited landing pages, or will use creator-network recommendations. [4]
- Skip MailerLite Comfort if you send more than 10 emails per subscriber a month; you will need Power. [1]
- Skip Kit Creator if you need a referral program or deliverability reporting; those are Pro features. [6]
Questions before you decide
Is MailerLite cheaper than Kit?
Yes, at the sizes both publish. At 1,000 subscribers MailerLite Comfort is $19 a month and Power $39, while Kit says Creator starts at $39 a month and Pro at $79 for up to 1,000 subscribers, as of October 30, 2026.
Does Kit use tags or groups?
Kit organizes subscribers with tags and builds segments by grouping tags. MailerLite organizes them in groups and segments, and its automations can trigger when someone joins a group.
Which is better for selling a paid newsletter?
Kit lets every plan, including Free, sell paid newsletters and digital products, with fees of 3.5% plus 30 cents. MailerLite sells paid subscriptions from Comfort upward through Stripe; its feature page lists no MailerLite commission.
Do both plans include visual automations?
Kit includes unlimited visual automations on Creator and Pro but not on Free. MailerLite allows 3 active automations on Free, 50 on Comfort and unlimited on Power, each up to 100 steps on paid plans.
Sources & verification
Product details and prices can change. Check the linked provider before buying.
- MailerLite pricing Accessed 30 Oct 2026
- MailerLite email automation features Accessed 30 Oct 2026
- MailerLite paid newsletter subscriptions Accessed 30 Oct 2026
- Kit pricing Accessed 30 Oct 2026
- Kit Help: Billing at Kit Accessed 30 Oct 2026
- Kit Help: Creator vs Pro, choose the right plan Accessed 30 Oct 2026
Sources link directly to providers. Product buttons may use separately labeled affiliate links. Read our disclosure.