Seats and roles at a glance
Seat limits are one of the quieter reasons people get pushed up a plan. The figures below come from each vendor's pricing page or help center on the date above. The cited pages list no per-seat add-on price, so where the limit is too low the realistic answer is the next plan up.
| Vendor | Free or entry plan | Middle plan | Top self-serve plan | Role types |
|---|---|---|---|---|
| MailerLite | Free: 2 user seats [1] | Comfort: 3 user seats [1] | Power: unlimited user seats [1] | Administrator, Manager, Viewer, Accountant, Custom user [2] |
| Kit | Free: 1 user [3] | Creator: 2 users [3] | Pro: unlimited users [3] | Not described on the pricing page |
| beehiiv | Free: 1 team seat, 1 guest author [4] | Lite: 2 team seats, 3 guest authors [4] | Pro: 10 team seats, unlimited guest authors; Enterprise unlimited [4] | Not described on the pricing page |
| Moosend | Free trial: 2 team members [5] | Pro: 5 team members [5] | Moosend+: add-on; Enterprise: 10+ [5] | Admin, Manager, Editor, per the FAQ [6] |
| Make | Plans below Teams: one team, no role management [7] | Same | Teams: multiple teams and team roles [7] | Team Admin, Member, Operator, Monitoring, Guest [7] |
Worked example: a three-person team on each vendor
Take a small business with an owner, a marketer and a part-time assistant who all need their own login. Prices are the figures each pricing page showed on the date above for its smallest list size. They change with list size, so treat them as a starting point.
- Kit cost of staying on Creator: Creator for 1,000 subscribers was shown at $33 a month, $390 billed yearly. [3] If two of the three people can share work, two logins on Creator cost far less than Pro, but sharing one login between two people removes any record of who did what.
- beehiiv alternative: if the third person only writes posts, check whether a guest author slot (3 on Lite) covers what they need before paying for Pro. [4]
- MailerLite trap: Comfort's 3 seats fit this team exactly, so hiring a fourth person forces the move to Power. [1]
| Vendor | Cheapest plan that fits 3 logins | Price shown | What pushes you higher |
|---|---|---|---|
| MailerLite | Comfort (exactly 3 seats) [1] | $12 a month billed monthly, or $10.80 a month billed yearly, at 500 subscribers [1] | A fourth person needs Power: $25 a month, or $22.50 billed yearly, at 500 subscribers [1] |
| Kit | Pro (Creator stops at 2 users) [3] | Shown as $66 a month, discounted to $50 a month ($593 billed for the first year) under a limited-time yearly offer, for 1,000 subscribers [3] | Nothing on seats; Pro users are unlimited [3] |
| beehiiv | Pro (Lite stops at 2 seats) [4] | Shown as $95 a month with yearly billing [4] | More than 10 seats needs Enterprise [4] |
| Moosend | Pro (5 team members) [5] | Varies by contact count; check the pricing calculator for your list size [5] | A sixth person needs the team-member add-on or Enterprise [5] |
| Make | Any paid plan, if one team without roles is acceptable [7] | Priced by plan and credit volume rather than per seat [9]; check the pricing page for your volume | Separate teams or roles need the Teams plan [7] |
Roles: who can export your list or see billing
Seat counts matter less than what each seat can do. MailerLite documents the clearest set of roles. Administrators have full access, including exporting subscribers, billing and managing users. Managers have full access except exporting subscribers, billing and user management. Viewers can only see reports, Accountants can only see billing, and Custom users get the specific permissions you tick, such as creating and editing campaigns without sending them. [2]
Moosend's FAQ says team members can have different access levels, like Admin, Manager or Editor, and that client accounts are a separate concept for external customers or white labelling. [6] Make's roles are set per team, which is only available on the Teams plan. [7]
Downgrades remove people
Seat limits apply on the way down as well as the way up. MailerLite says that when an account drops to Free, only two users are permitted and additional users are removed automatically, and that you can re-add them after upgrading again. [8] Before cancelling or downgrading any of these tools, export anything that lives only in a team member's view, and decide in advance which two people keep access.
How to choose
- Count people who need their own login, not people who occasionally look at a report; a shared reporting inbox or exported PDF may cover the second group.
- Check roles before seats: a plan with enough seats but no way to restrict export may be the wrong plan for a team with contractors.
- Price the seat jump at your real list size, not the smallest tier, because the gap between plans usually widens as the list grows. [1]
- Re-check the vendor's pricing page on the day you buy; seat limits and plan names change.
Questions before you decide
How many users does MailerLite's free plan allow?
Two. MailerLite's pricing page lists 2 user seats on Free, 3 on Comfort and unlimited on Power, and its help article says adding more than two account users requires Comfort or Power.
Does Kit's Creator plan allow a team?
Kit's pricing comparison lists 1 user on Free, 2 users on Creator and unlimited users on Pro. Collaborative editing, where several team members edit one email at the same time, is listed for Pro only.
How many team seats does beehiiv include?
beehiiv's pricing page lists team seats as 1 on Free, 2 on Lite, 10 on Pro and unlimited on Enterprise, with guest authors at 1, 3, unlimited and unlimited.
Can I add roles on Make's cheaper plans?
Make's teams help says that on plans lower than Teams you can have only one team in your organization and cannot manage roles within it. Teams adds roles such as Team Admin, Team Member, Team Operator, Team Monitoring and Team Guest.
What happens to extra users if I downgrade MailerLite to Free?
MailerLite says the Free plan permits only two users, and additional users are removed automatically during the downgrade. You can re-add them if you upgrade again.
Sources & verification
Product details and prices can change. Check the linked provider before buying.
- MailerLite: Pricing Accessed 30 Oct 2026
- MailerLite Help: How to add another user to the account Accessed 30 Oct 2026
- Kit: Pricing and plan comparison Accessed 30 Oct 2026
- beehiiv: Pricing Accessed 30 Oct 2026
- Moosend: Pricing Accessed 30 Oct 2026
- Moosend: FAQ Accessed 30 Oct 2026
- Make Help Center: Teams Accessed 30 Oct 2026
- MailerLite Help: Cancel my subscription Accessed 30 Oct 2026
- Make Help Center: Change your subscription Accessed 30 Oct 2026
Sources link directly to providers. Product buttons may use separately labeled affiliate links. Read our disclosure.