This is a research guide based on cited documentation. It is not a report of firsthand testing. Our editorial method

Our verdict: pick the commitment you can live with

For a team of one to five people that mainly needs reliable mail at its own domain, both entry plans do the core job and cost about the same per seat. The real difference is the contract. Google's pricing page states 'All plans billed monthly', with Business Starter at $7 per user per month [1]. Microsoft's Business Basic page lists $7.00 per user per month 'paid yearly' on an 'Annual subscription - auto renews', or $8.40 per user per month on a monthly subscription [2].

We would lean toward Google Workspace when headcount may change in the next year, and toward Microsoft 365 when the team already lives in Outlook, Word and Excel files and is confident about the seat count for twelve months.

Entry plans side by side

Prices are US dollars, per user per month, before tax, as shown on each official page on October 13, 2026. Both vendors advertise offers for some new customers; Google's footnote says its introductory price applies only to the first 20 users for 12 months [1]. Use the list price for budgeting.

PlanListed priceCommitment shownStorage shownUser cap
Google Business Starter$7 per user/month [1]All plans billed monthly; annual option says save 16% [1]30 GB pooled per user [1]300 [1]
Google Business Standard$14 per user/month [1]Same as above [1]2 TB pooled per user [1]300 [1]
Microsoft 365 Business Basic$7.00 paid yearly, or $8.40 monthly subscription [2]Annual subscription, auto renews, for the $7.00 price [2]1 TB cloud storage per user [2]Up to 300 users [2]
Microsoft 365 Business Basic (no Teams)$5.40 paid yearly, or $6.48 monthly subscription [2]Annual subscription, auto renews, for the $5.40 price [2]1 TB cloud storage per user [2]Up to 300 users [2]
Microsoft 365 Business Standard$14.00 paid yearly [2]Annual subscription, auto renews [2]1 TB cloud storage per user [2]Up to 300 users [2]

Who each plan fits, and who should skip

Google Business Starter fits a small team that works in the browser, shares files in Drive and wants the freedom to remove a seat when a contractor leaves. Skip it if the team needs to send personalized bulk messages from Gmail: Google lists custom layouts and mail merge under Business Standard, not Starter [1].

Microsoft 365 Business Basic fits a team that already uses Outlook and Office file formats and wants 1 TB of cloud storage per user [2]. Skip Basic if someone needs the installed desktop apps; Microsoft describes Basic as web and mobile versions, and Business Standard as desktop, web and mobile [2].

Worked example: a hypothetical three-person studio

Hypothetical numbers: a three-person studio expects to add a fourth person in month four and drop back to three in month nine. On Google Business Starter at $7 per seat billed monthly, months one to three cost $21 each, months four to eight $28 each, and months nine to twelve $21 each, for $287 in the year before tax and before any discount [1].

On Microsoft Business Basic at the paid-yearly price, three seats are $21 per month, $252 for the year, and the fourth seat adds $7.00 per month on the same annual terms [2]. Whether that fourth seat can be removed in month nine depends on Microsoft's subscription terms, which the plan page does not spell out; check the cancellation terms at checkout. On the $8.40 monthly subscription the same three seats cost $25.20 per month [2].

Checklist before you buy

  • Count real mailboxes. Shared addresses such as info@ or billing@ may not each need a paid seat; check each vendor's alias and group options before buying extra users.
  • Decide the commitment first: monthly flexibility or a yearly contract with a lower Microsoft price [2].
  • Confirm storage needs. Google's Starter storage is 30 GB pooled per user [1]; Microsoft lists 1 TB of cloud storage per user [2].
  • Note the renewal price. Google's introductory price ends after 12 months and applies to the first 20 users only [1].
  • Plan the DNS change: both services require MX and verification records at your domain. Do not delete existing mail records until the new mailbox receives a test message.
  • Set a calendar reminder 30 days before any annual renewal.

Pitfalls

Comparing a discounted first-year price with another vendor's list price is the most common mistake. Compare list against list, then treat any promotion as a bonus. A second pitfall is buying the Microsoft annual price for a team that may shrink. A third is assuming Starter includes mail merge; Google places that feature in Business Standard [1].

Our decision rule

If the team uses Office desktop apps daily, compare Microsoft 365 Business Standard with Google Business Standard; both list $14 per user per month on their respective terms [1] [2]. Otherwise, choose Google Business Starter when you value monthly flexibility, and Microsoft 365 Business Basic on annual billing when the seat count is stable and the team prefers Outlook. If nobody needs Office files, also look at a free mailbox for one domain before paying for either.

Questions before you decide

Which is cheaper for three people, Google Workspace or Microsoft 365?

At list prices on October 13, 2026, three Business Starter users cost $21 per month on Google's monthly billing, and three Business Basic users cost $21 per month on Microsoft's paid-yearly annual subscription, or $25.20 per month on Microsoft's monthly subscription. Taxes and any introductory discounts are not included.

Does Microsoft 365 Business Basic include desktop Office apps?

Microsoft's page describes Business Basic as web and mobile versions of Word, Excel, PowerPoint and Outlook. Business Standard, listed at $14.00 per user per month paid yearly, adds desktop versions.

Is there an annual discount on Google Workspace?

The pricing page shows an Annual option labeled 'Save 16% with 1 year commitment', while the plan cards state 'All plans billed monthly'. The exact annual amount was not shown in the page text we reviewed, so confirm it at checkout before committing.

Sources & verification

Product details and prices can change. Check the linked provider before buying.

  1. Google Workspace: Compare flexible pricing plan options Accessed 13 Oct 2026
  2. Microsoft 365 Business Basic (plan and pricing page) Accessed 13 Oct 2026

Sources link directly to providers. Product buttons may use separately labeled affiliate links. Read our disclosure.

Your decision at a glance

Compare the options

Full comparison

Documentation-based guidance. No tested ranking or performance score.

Email

Moosend

Consider it for
Email campaigns, segmentation, forms, and automation workflows. Use a small controlled trial to compare a named gap in your current welcome sequence before moving a live list.
Starting cost
30-day trial, no credit card required; paid quote depends on contacts and billing interval
Before you choose
The trial is time-limited. Documentation does not establish inbox placement, migration ease, or a lower bill for your list. Check the required plan and preserve opt-outs before importing.

Checked 20 Sep 2026 · Pricing source

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Email

Kit

Consider it for
Use Kit Free for workshop broadcasts and tags. Consider Creator when buyers need timed sequences or visual automations; those features require a paid plan. Check the invoice for your subscriber count.
Starting cost
Free $0; Creator 1,000-subscriber example $33/mo billed yearly ($390/year) or $39/mo billed monthly (implied by $78/year savings), recaptured 2026-09-15
Before you choose
Subscriber count and billing interval change price. The paid workflow has not been tested.

Checked 15 Sep 2026 · Pricing source

View Kit plans

Direct provider link; no affiliate tracking added by this publication. Link disclosure

Automation

Make

Consider it for
Use Make to prepare weekly reminder drafts for review. Free includes 1,000 credits per month and a minimum scheduled interval of 15 minutes. Email delivery needs a connected service, which may cost extra.
Starting cost
Free plan includes 1,000 credits/month
Before you choose
Connected apps can cost extra. Free scheduled interval is at least 15 minutes; paid billing must be checked at checkout.

Checked 13 Sep 2026 · Pricing source

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Email

MailerLite

Consider it for
Use groups for assigned membership and segments for rules when planning MailerLite recipients. The reviewed Free plan listed 250 subscribers, 2,500 emails per month and three automations; sending locks above the subscriber limit.
Starting cost
Free: up to 250 subscribers, 2,500 emails/month, 3 automations. Comfort $10.80/mo yearly-billed at 500 subscribers (listed $12/mo); Power $22.50/mo yearly-billed at 500 (listed $25/mo). Recaptured 2026-09-16.
Before you choose
USD; taxes may apply. Free sending locks above 250 subscribers. The September 16, 2026 trial displayed higher usage limits than the published Free plan; confirm the limits that apply after your trial ends.

Checked 16 Sep 2026 · Pricing source

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Domains

Namecheap

Consider it for
Compare Namecheap for domain registration or Stellar shared hosting. Treat the domain, hosting trial, first paid term and later renewals as separate costs; confirm the full invoice before buying.
Starting cost
.com first-year sale $11.28 (renews $18.48). Stellar $0 for 30 days then $2.28/mo displayed (1st year); 1-month $5.88; 1-year $55.88; 2-year $102.88. Recaptured 2026-09-15 from https://www.namecheap.com/domains/registration/gtld/com/ and https://www.namecheap.com/hosting/shared/.
Before you choose
Promotional and renewal prices differ. We have not registered a domain or hosted a site with Namecheap.

Checked 15 Sep 2026 · Pricing source

View Namecheap plans

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Email

beehiiv

Consider it for
Consider beehiiv Launch for newsletter broadcasts within its documented free allowance of up to 2,500 subscribers. Compare paid features and the complete invoice for your list size before upgrading.
Starting cost
Launch $0 at the 1,000-subscriber selector (page also lists Launch up to 2,500 subscribers). JSON-LD Scale $49/mo, Max $109/mo. Annual display: Scale $43/mo ($517/year); Max $96/mo ($1,151/year). Recaptured 2026-09-15 from https://www.beehiiv.com/pricing.
Before you choose
Launch and paid Scale or Max have different limits. We observed a test-send acknowledgement on September 15, 2026; inbox receipt and subscriber campaign delivery remain unverified.

Checked 15 Sep 2026 · Pricing source

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Automation

Pabbly Connect

Consider it for
An alternative to Make for connecting apps. Free includes 100 tasks per month; Standard costs $194 upfront on annual billing. Pabbly tasks and Make credits count usage differently.
Starting cost
Free $0 (100 tasks/month). Standard $19/mo or $194/year (10,000 tasks). Unlimited $79/mo or $69/mo billed yearly. Recaptured 2026-09-15 from https://www.pabbly.com/connect/?currency=usd.
Before you choose
Tasks are not Make credits. Connected apps can cost extra. No Pabbly workflow was tested here.

Checked 15 Sep 2026 · Pricing source

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