Cancel, downgrade or delete: three different outcomes
MailerLite treats these as separate actions in its help center. Cancelling and downgrading both keep your account and data; deleting removes the account and all its content for every user. Pick the one that matches what you actually want before clicking anything. [1] [2] [4]
| Action | Where | When it takes effect | What you keep |
|---|---|---|---|
| Cancel subscription | Account settings > Plan and billing > Cancel subscription | End of the current billing period, then Free [1] | Subscribers, campaigns and reports [1] |
| Downgrade to a cheaper plan | Plan and billing > Upgrade or downgrade > Downgrade | When the current plan expires [2] | Everything, within the new plan's limits [2] |
| Delete account | Account settings > Company profile > Account deletion | Scheduled, with a 25-day grace period [4] | Nothing once deletion completes [4] |
Step by step: cancelling and downgrading
MailerLite's cancellation article lists four steps, and the billing article confirms that cancelling stops the next charge while you keep the current plan until it expires. Annual plans renew automatically until cancelled, so cancel before the renewal date if you do not want another year. [1] [2]
- Go to Account settings, then Plan and billing. [1]
- Click Cancel subscription and follow the prompts to confirm. [1]
- To move to a cheaper paid plan instead, click Upgrade or downgrade and choose Downgrade on the new plan. [2]
- If you are moving from annual to a lower monthly plan, the change waits until the yearly cycle ends. [2]
- Before you start, disconnect any custom domain from your landing pages and websites; MailerLite says this is required before cancellation can begin. [1]
What changes on the Free plan
After a paid plan ends, the account automatically drops to Free. MailerLite says some automated workflows may be disabled and some features or historical data may be limited. If you are over the Free limits, you will not be able to import subscribers or send emails until you get back under them. [1] [2]
| Limit | Free plan | Comfort (for comparison) |
|---|---|---|
| Active subscribers | 250 [1] | Tier you pay for [3] |
| Emails per month | 2,500 [3] | 10 times your tier ceiling [3] |
| User seats | 2; extra users are removed [2] | 3 [3] |
| Active automations | 3, up to 5 steps [3] | 50, up to 100 steps [3] |
| Websites and landing pages | 1 website (up to 5 pages) and 1 landing page [2] | 10 [3] |
| Forms / digital products | 3 forms, 1 digital product [2] | 10 forms, 5 products or bookings [3] |
| Custom domains for sites | Removed; sites use the MailerLite URL [1] | Included [1] |
Refunds: what the policy allows
MailerLite's refund policy is strict and says it makes no exceptions. It does not refund unused or partially used plans, monthly or yearly. It lists specific cases that do not qualify: buying the wrong monthly or yearly plan, even by mistake; cancelling after purchase because of functionality; forgetting to cancel; and cancelling right after a new period is charged. [5]
Two windows exist. Individuals who are not using the service for trade, business, craft or profession can get a refund within 14 calendar days of agreeing to the terms. Any discretionary refund can only be made within 30 days of the last transaction. Accounts suspended for breaking the terms or the anti-spam policy are not eligible. Paid customers request help through Support in their account. [5]
Export checklist before you cancel or delete
Only account administrators can export, and MailerLite offers CSV and CSV for Excel. The export only includes the columns visible on screen, so set your columns first. The export article covers subscribers, campaign reports and automation participants; it does not describe a way to export the automation workflows themselves. [6]
- Subscribers: on the Subscribers page, use Set columns to add every custom field and Groups, select everyone in the list, then Actions > Export. [6]
- Repeat for each status in the status dropdown: unsubscribed, bounced and spam complaint. Keep these so you never re-import people who opted out. [6]
- Campaign engagement: Campaigns > Sent > View report > Subscriber activity, filter (opened, clicked, unsubscribed and so on), then export. [6]
- Automations: Automations > Overview > Activity lets you export completed, queued or cancelled subscribers. Screenshot or write down each workflow's trigger, delays, conditions and email content, because the export article offers no way to export the workflow itself. [6]
- Segments and forms are not covered by MailerLite's export article; note each segment's rules and copy form text by hand. [6]
- If you will delete the account, export before you start: deletion removes all content for every user on the account. [4]
Deleting the account
Only administrators can delete an account. The path is Account settings > Company profile > Account deletion > Delete account. On a paid plan the flow includes a Cancel subscription and continue step, and you finish by typing DELETE MY ACCOUNT. Deletion is scheduled, not immediate, and MailerLite gives a 25-day grace period to cancel the request. If you cancel the request, a subscription cancelled during the process is not reactivated automatically. [4]
There is a separate Forget me option that removes only your own user profile and personal data. It requires assigning a new administrator if you are the only one, and downgrading to Free if a payment method is linked. [4]
Who should downgrade, and who should delete
- Pausing a project with a small list: cancel and let the account fall to Free, after trimming to 250 active subscribers. Your data and DNS records stay usable for a later upgrade. [1]
- Paying for more than you use: downgrade from Power to Comfort, or move to a lower subscriber tier, which takes effect when the current plan expires. [2]
- Moving to another platform: export everything first, run the new platform in parallel, then delete. You have 25 days to change your mind. [4] [6]
Questions before you decide
Will MailerLite refund the rest of my plan if I cancel?
Generally no. The refund policy says MailerLite does not refund unused or partially used monthly or yearly plans, or a plan bought by mistake. Individuals not using it for business have 14 days from accepting the terms.
Do I lose my subscribers when I cancel?
No. MailerLite says subscribers, campaigns and reports stay in the account after the downgrade to Free. You must get down to 250 active subscribers or fewer for sending to work on Free.
What happens to my MailerLite website or landing page?
Custom domains are removed with paid access, and you must disconnect them before cancelling. The sites stay live on the default MailerLite URL, and your DNS records remain usable if you upgrade later.
Can I undo deleting my MailerLite account?
Yes, for a while. Deletion is scheduled with a 25-day grace period, and you can cancel the request from the Account deletion section during that time.
Sources & verification
Product details and prices can change. Check the linked provider before buying.
- MailerLite Help: How to cancel my subscription Accessed 30 Oct 2026
- MailerLite Help: Everything about subscription plan and billing Accessed 30 Oct 2026
- MailerLite pricing Accessed 30 Oct 2026
- MailerLite Help: How to delete my account Accessed 30 Oct 2026
- MailerLite Help: About MailerLite's refund policy Accessed 30 Oct 2026
- MailerLite Help: How to export subscribers Accessed 30 Oct 2026
Sources link directly to providers. Product buttons may use separately labeled affiliate links. Read our disclosure.
