How MailerLite prices plans
MailerLite's pricing page says pricing is based on usage, not feature access: you pay for the number of Active subscribers and the volume you send. There are four plans: Free, Comfort, Power and Enterprise (custom pricing above 200,000 subscribers). Annual billing saves 10% on Comfort and Power. [1]
Free is applied to every account and covers the first 250 active subscribers with 2,500 emails every 30 days. Comfort allows 10 times your subscriber tier in emails each month. Power is unlimited, subject to the fair use policy. [2]
If you bought a plan before June 16, 2026, MailerLite's billing help says the new pricing applies at your renewal or when you change plans manually. [2]
Price table by list size
From the subscriber slider on MailerLite's pricing page, October 29, 2026, in USD. The annual column is the per-month price shown when billed yearly; the page's yearly total is that figure times 12. The Comfort email allowance is 10 times the tier. [1] [2]
| Subscribers | Comfort monthly | Comfort annual (per month) | Comfort emails per month | Power monthly | Power annual (per month) |
|---|---|---|---|---|---|
| 500 | $12 | $10.80 | 5,000 | $25 | $22.50 |
| 1,000 | $19 | $17.10 | 10,000 | $39 | $35.10 |
| 2,500 | $33 | $29.70 | 25,000 | $49 | $44.10 |
| 5,000 | $49 | $44.10 | 50,000 | $69 | $62.10 |
| 8,000 | $69 | $62.10 | 80,000 | $99 | $89.10 |
| 10,000 | $89 | $80.10 | 100,000 | $129 | $116.10 |
| 15,000 | $129 | $116.10 | 150,000 | $179 | $161.10 |
| 20,000 | $159 | $143.10 | 200,000 | $219 | $197.10 |
| 25,000 | $179 | $161.10 | 250,000 | $239 | $215.10 |
Worked totals at 1,000, 5,000 and 10,000 subscribers
Twelve months of monthly billing compared with one annual payment, using the table above. [1]
| Plan and size | 12 x monthly | Annual payment | Annual saving |
|---|---|---|---|
| Comfort, 1,000 | $228 | $205.20 | $22.80 |
| Comfort, 5,000 | $588 | $529.20 | $58.80 |
| Comfort, 10,000 | $1,068 | $961.20 | $106.80 |
| Power, 1,000 | $468 | $421.20 | $46.80 |
| Power, 5,000 | $828 | $745.20 | $82.80 |
| Power, 10,000 | $1,548 | $1,393.20 | $154.80 |
Worked example: when the Comfort email cap decides the plan
A shop with 5,000 subscribers that sends one weekly newsletter (about 4 to 5 sends a month) uses 20,000 to 25,000 emails, well inside Comfort's 50,000 allowance at that tier. Comfort at $49 a month is the cheaper fit. [1] [2]
The same list sending daily uses about 150,000 emails in a 30-day month. That is the allowance of the Comfort 15,000 tier, listed at $129 a month, while Power at 5,000 is listed at $69 with unlimited sending under fair use. [1] [2] MailerLite's billing help says a monthly Comfort account that exceeds its email allowance is upgraded for the cycle and moved back at renewal, with the example of a 5,000-subscriber account going to the 8,000 tier, so compare Power before you start a daily schedule. [2]
Which features need Comfort or Power
From the plan comparison on MailerLite's pricing page. [1]
| Feature | Free | Comfort | Power |
|---|---|---|---|
| Seats | 2 | 3 | Unlimited |
| Active automations / steps | 3 / 5 | 50 / 100 | Unlimited / 100 |
| Websites and landing pages | 1 website, 1 landing page | 10 | Unlimited |
| Active forms | 3 | 10 | Unlimited |
| Active digital products and bookings | 1 | 5 | Unlimited |
| Auto resend, RSS campaigns, multivariate testing | No | Yes | Yes |
| Dynamic content, preference center, timezone delivery | No | Yes | Yes |
| Custom domains for sites, paid newsletters | No | Yes | Yes |
| Multiple automation triggers | No | No | Yes |
| 24/7 live chat support | No | No | Yes |
| Transactional email | MailerSend (separate) | MailerSend (separate) | MailerSend (separate) |
Billing rules, discounts and add-ons
- Only unique Active subscribers count; unsubscribed and bounced do not. An address Active at any point in the cycle counts even if deleted. [2]
- Going over your subscriber tier on a monthly plan triggers an automatic upgrade with a prorated charge; on an annual plan a prorated amount is charged. [2]
- Free accounts with more than 250 active subscribers have sending locked, and Free users over feature limits cannot import or send. [1] [2]
- Upgrades take effect immediately with unused time credited. Downgrades take effect at the end of the cycle. [2]
- Nonprofits can get 30% off paid plans with proof of status. Discounts do not combine: on an annual plan the 30% nonprofit discount replaces the 10% annual discount. [1] [2]
- You can pause once per calendar year for 2 months without charges. [2]
- A dedicated IP is listed as an add-on from Comfort up; Enterprise, custom-priced for lists above 200,000, includes a dedicated IP with deliverability consultation. [1]
Checklist before you pick a tier
- Count Active subscribers after cleaning, and remember deletions mid-cycle do not lower that cycle's count.
- Multiply your list by your sends per month and compare with the Comfort allowance at your tier.
- List the features you need from the table above; if any is Power-only, price Power directly.
- Choose annual only if the list size is stable; overages on annual plans are charged prorated.
- If you are a nonprofit, budget on the 30% discount alone; MailerLite applies only the biggest available discount, so it does not stack with the 10% annual saving.
Questions before you decide
How much is MailerLite for 1,000 subscribers?
Comfort is $19 a month, or $17.10 a month billed annually ($205.20 a year). Power is $39 a month, or $35.10 a month billed annually ($421.20 a year).
Do unsubscribed contacts count toward my MailerLite bill?
No. MailerLite bills on unique Active subscribers; unsubscribed and bounced contacts do not count. But the count is cumulative within the billing cycle, so an address that was Active at any point counts even if deleted later.
What happens if I send more than Comfort allows?
On a monthly plan, MailerLite upgrades you to a higher tier for that cycle and returns you to the matching tier at renewal. On an annual plan, a prorated amount is charged to your payment method.
Sources & verification
Product details and prices can change. Check the linked provider before buying.
- MailerLite pricing Accessed 29 Oct 2026
- MailerLite Help: Everything about subscription plan and billing Accessed 29 Oct 2026
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