Verdict
These two tools land at almost the same monthly price for small and mid-size lists, so the decision comes down to sending pattern and the extras you need. [1] [4]
Choose MailerLite if you are starting from zero and want to stay free under 250 subscribers, or if you want a website, landing pages, digital products and paid newsletters in the same account. Choose Moosend if you send several times a week, want unlimited sends without moving to a top plan, or want ready-made ecommerce recipes such as cart abandonment and repeat purchase reminders. [1] [3] [4] [6]
Price at equal list sizes
Monthly-billing prices from each vendor's pricing page on October 29, 2026, in USD. Annual per-month figures are as displayed: MailerLite takes 10% off and Moosend 20% (rounded to whole dollars on its page). [1] [4]
- Sending volume: Comfort allows 10 times your tier each month (50,000 emails at 5,000 subscribers); Power and Moosend Pro list unlimited sending, Power subject to fair use. [2] [4]
- Tier steps: MailerLite has steps at 15,000 and 20,000; Moosend jumps from 10,000 to 25,000, so a 12,000-contact list costs $129 on Comfort and $160 on Moosend Pro. [1] [4]
- Counting: MailerLite bills unique Active subscribers cumulatively over the cycle; Moosend counts unique email addresses once across lists. [2] [4]
| Subscribers | MailerLite Comfort | MailerLite Power | Moosend Pro | Comfort annual (per month) | Moosend annual (per month) |
|---|---|---|---|---|---|
| 1,000 | $19 | $39 | $16 | $17.10 | $13 |
| 5,000 | $49 | $69 | $48 | $44.10 | $38 |
| 10,000 | $89 | $129 | $88 | $80.10 | $70 |
| 25,000 | $179 | $239 | $160 | $161.10 | $128 |
Free plan versus free trial
MailerLite Free has no end date and covers up to 250 subscribers, 2,500 emails a month, 3 active automations of up to 5 steps, 1 website and 1 landing page. MailerLite also gives new accounts a 14-day trial of premium features. [1] [8]
Moosend has no permanent free plan. Its 30-day trial needs no credit card and allows unlimited sends for up to 1,000 contacts, but only 1 published automation workflow, and landing pages and forms stay unpublished. [4]
For a hobby-sized list that wants to stay free, MailerLite wins. For testing a store workflow at realistic volume for a month, Moosend's trial is more generous on sends and contacts.
Automation triggers each tool documents
| Area | MailerLite | Moosend |
|---|---|---|
| Named triggers | Joins a group, clicks a link, completes a form, updated field, joins a segment, event anniversary, exact date [3]; ecommerce triggers on all plans [1] | Triggers chosen in a workflow builder [5]; product views, carts, purchases and custom events tracked on all plans [4] |
| Browse and product-view triggers | Not listed | When someone browses any page and when someone views any product: Moosend+ and Enterprise only [4] |
| Multiple triggers per workflow | Power only, up to 3 [3] | Described on the builder page; plan not stated [5] |
| Workflow limits | Free 3 automations, 5 steps; Comfort 50 automations, 100 steps; Power unlimited automations, 100 steps [1] | Trial 1 published workflow; Pro includes workflows [4] |
| Logic | Conditions, delays, re-entry rules; re-entry at most once per 24 hours [3] | And/Or conditions, time intervals, email loops, split flows, save as recipe [5] |
| Templates | Automation templates on all plans [1] | 18 recipes, including weather-based and loyalty [6] |
Deliverability and sending tools documented
Neither vendor's pages establish inbox placement, and this comparison does not measure it. What each documents:
| Tool | MailerLite | Moosend |
|---|---|---|
| Domain authentication | Required after the 14-day trial [8] | Not covered on the pages reviewed |
| Send-time features | Smart sending and timezone delivery on Comfort and Power [1] | Not listed on the pricing comparison |
| Testing | Email A/B testing on all plans; multivariate on Comfort and Power [1] | A/B testing and spam analysis and testing on all plans [4] |
| Dedicated IP | Add-on listed from Comfort up; included with Enterprise [1] | Moosend+ add-on; optional on Enterprise [4] |
| Account vetting | Profile and approval step; list and campaign review possible before full limits [7] | Not covered on the pages reviewed |
| Transactional email | Separate product, MailerSend [1] | Moosend+ add-on or Enterprise; not on Pro [4] |
Who should pick which
- Under 250 subscribers and want to stay free: MailerLite Free. [1]
- Want a website, paid newsletter or digital products with your email: MailerLite Comfort. [1]
- Need several entry triggers on one workflow: MailerLite Power, or confirm Moosend's multi-trigger support on Pro with Moosend. [3] [5]
- Send daily or several times a week to 5,000 or more: Moosend Pro or MailerLite Power; Comfort's cap will push you up a tier. [2] [4]
- Store that wants cart, repeat purchase and loyalty recipes at the lowest listed price: Moosend Pro. [4] [6]
- Need browse or product-view triggers: Moosend+ quote. [4]
- Paying annually: Moosend is lower at exactly 10,000 ($70 against $80.10 a month) and 25,000 ($128 against $161.10). Between 10,001 and 15,000 contacts it flips, because Moosend's next step is 25,000 ($128) while MailerLite Comfort's 15,000 tier is $116.10. [1] [4]
Questions before you decide
Which is cheaper, MailerLite or Moosend?
On monthly billing they are within a few dollars at 1,000, 5,000 and 10,000 subscribers. On annual billing Moosend is cheaper because its discount is 20% against MailerLite's 10%. At 25,000, Moosend Pro is $160 a month against $179 for MailerLite Comfort.
Does either have a free plan?
MailerLite has a Free plan for up to 250 subscribers and 2,500 emails a month. Moosend has a 30-day trial with no credit card required, for up to 1,000 contacts, and no permanent free plan.
Which has better deliverability?
We have not measured inbox placement for either. Compare the tools each documents instead: MailerLite requires domain authentication after the trial and lists smart sending and timezone delivery on paid plans; Moosend lists spam analysis and testing on all plans. Dedicated IPs are add-ons on both.
Sources & verification
Product details and prices can change. Check the linked provider before buying.
- MailerLite pricing Accessed 29 Oct 2026
- MailerLite Help: Everything about subscription plan and billing Accessed 29 Oct 2026
- MailerLite Help: Multiple automation triggers Accessed 29 Oct 2026
- Moosend pricing Accessed 29 Oct 2026
- Moosend automation workflow builder Accessed 29 Oct 2026
- Moosend automation recipes Accessed 29 Oct 2026
- MailerLite Terms of Use Accessed 29 Oct 2026
- MailerLite Help: How to create a MailerLite account Accessed 29 Oct 2026
Sources link directly to providers. Product buttons may use separately labeled affiliate links. Read our disclosure.