Our verdict
Make covers what most beehiiv publishers automate: adding subscribers from outside forms, tagging them, enrolling them in automations and reacting to new subscribers or unsubscribes. [1] The plan question is the one to settle first. A Free beehiiv publication can receive subscribers from Make through the API, but Make's watch triggers need a beehiiv webhook, and beehiiv lists webhooks only on paid plans. [1] [3]
For the field details that matter in a sign-up, such as UTM source and custom fields, beehiiv's API documentation is the reference. If the Make module in your account does not show a field, the beehiiv app's Make an API Call module can send the full request. [1] [2]
What the Make beehiiv app includes
This is the module list on Make's beehiiv app page. [1] Make says its watch modules need a webhook that you set up in your beehiiv account. [1]
| Type | Modules |
|---|---|
| Triggers | Watch for Subscribers; Watch for Subscription Confirmations; Watch for Updates; Watch for Unsubscribers; Watch for Downgrades; Watch for Survey Form Submission; Watch for Post Sends |
| Subscriber actions | Create a Subscriber; Update a Subscriber; Batch Update Subscriber; Delete a Subscriber; Add Subscriber to an Automation; Add Tag to a Subscriber |
| Other actions | Create, Update and Delete a Custom Field; Delete a Post; Delete a Segment |
| Searches | List All Subscribers; View a Subscriber by subscription ID, email or subscriber ID; publications, posts, segments and segment members, automations and journeys, custom fields, email blasts, referral program |
| Other | Make an API Call |
Which beehiiv plan you need
Prices below are for up to 1,000 subscribers as shown on beehiiv's pricing page; they rise with list size. [3]
| beehiiv plan | API access | Webhooks | Price, up to 1,000 subscribers | What works with Make |
|---|---|---|---|---|
| Free | Yes, excluding the Send API | No | $0 | Actions and searches; not webhook-based triggers |
| Lite | Yes | Yes, 3 | $49 a month billed annually, or $59 monthly | Actions, searches and up to 3 webhook-driven triggers |
| Pro | Yes | Unlimited | $95 a month billed annually, or $109 monthly | Everything |
| Enterprise | Yes | Unlimited | Custom | Everything |
Worked setup: form sign-up with custom fields and UTM source
Goal: a form on your site posts to Make, and Make creates the beehiiv subscriber with a first name, the lead magnet they asked for and the campaign that sent them.
First, create the custom fields in beehiiv, for example First Name and Lead Magnet. The API says custom fields must already exist for the publication; unknown names are dropped and listed in warnings rather than causing an error. [2] That silent drop is the most common reason a field arrives empty.
Second, in Make, start with a Webhooks Custom webhook and point your form at its URL. Send one test submission before you map any fields. Make can accept up to 300 incoming webhook requests per 10 seconds, which is plenty for a sign-up form. [4] Make your form put the utm_source from the landing-page URL into a hidden field.
Third, add beehiiv Create a Subscriber, map email, and map the UTM and custom field values if the module shows them. The API fields are below. [2]
| API field | What to send | Note |
|---|---|---|
| Form email | Required [2] | |
| utm_source, utm_medium, utm_campaign | Hidden form fields | Optional strings [2] |
| referring_site | The page URL | Optional [2] |
| custom_fields | A list of name and value pairs, such as First Name | Fields must already exist [2] |
| send_welcome_email | true if this form should get your welcome email | Defaults to false [2] |
| double_opt_override | on, off or not_set | not_set uses the publication default [2] |
| automation_ids | IDs of automations to enroll in | Each needs an active Add by API trigger [2] |
| reactivate_existing | Leave false | Use only when someone is knowingly resubscribing [2] |
Fallback: Make an API Call
If Create a Subscriber in your account does not expose a field you need, use the beehiiv Make an API Call module with the same connection. [1] Send a POST to the create-subscription endpoint, /v2/publications/{publicationId}/subscriptions, with a JSON body. The key needs the subscriptions:write scope. [2]
An example body: email set to the mapped form email; utm_source set to the hidden field; custom_fields set to a list with name First Name and value from the form; send_welcome_email true; reactivate_existing false. Unknown custom fields come back in a warnings list, so map the response into a log or an email to yourself while testing. [2]
Rate limits are not published on that page, but the API documents a 429 Rate Limit Exceeded response. [2] For a busy form, turn on incomplete executions in Make so a 429 can be retried rather than lost.
Credits and checklist
In Make, most modules use 1 credit per operation, and filters and routers use none. [5] A form-to-beehiiv scenario with a webhook trigger and one beehiiv action is roughly 2 credits per sign-up, so 1,000 sign-ups a month is about 2,000 credits.
- Create the API key under Settings, API, API Keys; complete Stripe Identity verification if beehiiv asks. [1]
- Copy the Publication ID from the API V2 section. [1]
- Create every custom field in beehiiv before mapping it. [2]
- Decide send_welcome_email and double opt-in per form, not globally. [2]
- Use a paid beehiiv plan if you want Make to react to beehiiv events. [3]
- Test with a fresh email and with an address that already exists.
Watch demos / Official walkthroughs
See how the tools work.
Videos load from YouTube only when you press play. These are provider videos, not our own product tests.
Make / Official video
Make—Building Your First Automated Workflow from Scratch
What to look for: Follow how modules connect and how data moves through the first workflow.
Watch on YouTubeQuestions before you decide
Which beehiiv plan do I need to use Make?
For actions such as creating subscribers, beehiiv lists API access on Free, Lite, Pro and Enterprise. For Make's watch triggers, which need a webhook in your beehiiv account, beehiiv lists webhooks on Lite (3) and Pro (unlimited), not Free.
Can Make send UTM source and custom fields to beehiiv?
beehiiv's create-subscription API accepts utm_source, utm_medium, utm_campaign, referring_site and custom_fields. Custom fields must already exist in the publication; unknown ones are dropped and reported as warnings.
What do I need to connect beehiiv to Make?
An API key from Settings, API, API Keys in beehiiv and your Publication ID from the API V2 section. Make notes you may first need to complete Stripe Identity verification to create a key.
Will re-adding an unsubscribed reader resubscribe them?
Only if you set reactivate_existing to true, and beehiiv says to use that only when the person is knowingly resubscribing. The default is false.
Sources & verification
Product details and prices can change. Check the linked provider before buying.
- Make Apps: beehiiv Accessed 30 Oct 2026
- beehiiv API: Create subscription Accessed 30 Oct 2026
- beehiiv pricing Accessed 30 Oct 2026
- Make Help: Webhooks Accessed 30 Oct 2026
- Make Help: How features use credits Accessed 30 Oct 2026
Sources link directly to providers. Product buttons may use separately labeled affiliate links. Read our disclosure.