What a recipe is, and what it is not
A Moosend recipe is a prebuilt workflow with a trigger, conditions and actions already arranged. Moosend's recipe library lists 18 of them. The recipe saves building time; it does not supply the data the trigger depends on. A cart recipe without cart tracking will never fire. A repeat-purchase reminder without an order-date field has nothing to count from.
So the useful question is not which recipe sounds best, but which recipes your store can feed today. The table below lists the store-relevant recipes with the trigger Moosend describes and the data each one needs.
| Recipe | Trigger described by Moosend | Data it needs |
|---|---|---|
| Automated Welcome Email Sequence | Every time a user signs up | A signup form or list |
| Onboarding Email Sequence | Subscribers moved down the funnel based on actions they take or do not take | Email and site activity |
| Cart Abandonment | Any cart with items abandoned for one hour; buyers filtered out | Cart and purchase events from the store |
| New Customer Thank You Email | A lead becomes a customer | Purchase or customer status |
| Special Offer Reminder | A visit to an offer or product page without a purchase | Website tracking |
| Specific Area of Interest | A first visit to a chosen page | Website tracking |
| Repeat Purchase Reminder | A set number of days after the last order | A custom date field such as last order date |
| Website Engagement | Past buyers who have not visited for a set period | Purchase history and visit data |
| Upsell / Cross-sell | A customer makes a purchase | Order and product data |
Map recipes to store goals
Pick by the problem you want to solve, then choose one number to judge it. The pairings below are our editorial suggestions, built on the recipe descriptions; they are not Moosend benchmarks.
| Store goal | Recipe to start with | First number to watch |
|---|---|---|
| New subscribers never buy | Automated Welcome Email Sequence | Share of welcome recipients who place a first order |
| Carts left with items | Cart Abandonment | Orders from recovery emails divided by carts entered |
| One-time buyers do not return | Repeat Purchase Reminder | Second orders within the reminder window |
| First orders feel transactional | New Customer Thank You Email | Replies and second orders |
| Browsers do not convert on a promotion | Special Offer Reminder | Orders before the offer expires |
| Lapsed customers | Website Engagement | Return visits and orders from the lapsed group |
Prerequisite: website tracking and your store platform
Moosend's tracking page says its tracking uses cookies to record page visits, product views, user carts and purchase details, including item quantity and pricing. You install it with a plugin or tracking code snippet. The page names WordPress, Magento, WooCommerce and Zapier among the options. Because it relies on cookies, update your privacy notice and cookie consent banner before turning it on.
Check your platform before anything else. Moosend's integrations directory listed WooCommerce, with cart abandonment and product recommendation emails, and Magento. It had no Shopify entry when we fetched it. If your store runs on Shopify, get written confirmation of a supported connection from Moosend before you plan cart or browse recipes; otherwise only list-based recipes like the welcome sequence will work.
Plan limits that change your choice
Moosend offers a 30-day trial without a credit card, with unlimited sends for up to 1,000 contacts. Its comparison table lists marketing automation workflows on the trial as '1 Published', so you can run only one recipe live during the evaluation. Choose the one that answers your biggest question, usually cart recovery for a store with traffic or the welcome sequence for a new list.
The table marks the 'When someone browses any page' and 'When someone views any product' triggers as unavailable on the trial and Pro, and available on Moosend+ and Enterprise. Product views, carts and purchases tracking, pre-built recipes and multi-step workflows are marked on all plans. If your plan depends on browse-based triggers, price Moosend+, not Pro. Annual billing saves 20 percent and biannual 15 percent.
| Item | Free trial | Pro | Moosend+ | Enterprise |
|---|---|---|---|---|
| Published automation workflows | 1 | Included | Included | Included |
| Pre-built recipes | Yes | Yes | Yes | Yes |
| Product views, carts and purchases tracking | Yes | Yes | Yes | Yes |
| 'Browses any page' trigger | No | No | Yes | Yes |
| 'Views any product' trigger | No | No | Yes | Yes |
Setup checklist for a small store
Work through this in order. Each step depends on the one before it.
- Confirm that your store platform has a supported Moosend connection or tracking method.
- Update the privacy notice and cookie consent for tracking cookies.
- Install tracking and confirm that a test product view, cart and purchase appear for a test contact you control.
- Create the custom fields the recipes need, such as last order date.
- Publish one recipe during the trial; leave the rest as drafts.
- For Cart Abandonment, keep the one-hour trigger at first and confirm that a completed purchase removes the test contact.
- Write the first number to watch for that recipe and check it weekly.
- Before the trial ends, price the plan at your contact count, including Moosend+ if you need browse triggers.
Which three recipes to run first
For most small stores, start with the Automated Welcome Email Sequence because it needs only a signup form. Add Cart Abandonment once tracking is verified. Then choose Repeat Purchase Reminder if you sell consumables with a predictable reorder cycle, or New Customer Thank You Email if you do not. Leave weather-based and loyalty-score recipes until the basics are measured; they need more data and more content to maintain.
If you are comparing Moosend with your current tool, rebuild only the welcome sequence first and compare results as described in our Moosend trial checklist. A recipe library is useful only if the data behind it is reliable.
Questions before you decide
How many automations can I publish during the Moosend trial?
Moosend's pricing comparison lists marketing automation workflows on the free trial as '1 Published'. Paid plans are marked as included.
Does the Cart Abandonment recipe need website tracking?
It needs cart data from your store. Moosend's tracking page says its tracking uses cookies to record page visits, product views, carts and purchases, installed through a plugin or a tracking code snippet.
Does Moosend integrate with Shopify?
Its integrations directory listed WooCommerce and Magento but no Shopify entry when we checked on 29 October 2026, and the tracking page names WordPress, Magento and WooCommerce. Confirm Shopify support with Moosend before planning store recipes around it.
Sources & verification
Product details and prices can change. Check the linked provider before buying.
- Moosend automation recipes (page 1) Accessed 29 Oct 2026
- Moosend automation recipes (page 2) Accessed 29 Oct 2026
- Moosend e-commerce automation recipes Accessed 29 Oct 2026
- Moosend re-engagement recipes Accessed 29 Oct 2026
- Moosend website tracking Accessed 29 Oct 2026
- Moosend integrations directory Accessed 29 Oct 2026
- Moosend pricing and plan comparison Accessed 29 Oct 2026
Sources link directly to providers. Product buttons may use separately labeled affiliate links. Read our disclosure.