Our verdict
Moosend fits a sender who has outgrown free plans and wants the lowest price per contact with unlimited sends and multi-step automation on its standard Pro plan. Mailchimp fits someone with fewer than 250 contacts who wants a free plan. It also fits teams who need Mailchimp's wider plan ladder, for example Premium's higher send multiple. [1] [2] [3]
Skip Moosend if you need a permanent free tier or are under 250 contacts. Skip Mailchimp if you send often to a list of a few thousand and do not want a monthly send cap or a 4-step flow limit.
Price by list size
Monthly-billing prices in USD from each vendor's pricing selector, checked October 30, 2026. Moosend's steps are 500, 1,000, 2,000, 3,000, 5,000, 8,000, 10,000 and 25,000; Mailchimp's bands include 501 to 1,500, 1,501 to 2,500, 2,501 to 5,000 and 5,001 to 10,000. The 2,000 row compares Moosend's 2,000 step with Mailchimp's 1,501 to 2,500 band. [1] [2]
Mailchimp also shows 15% off the first 12 months on larger lists. Its plan cards say 5,000+ contacts while its FAQ text says 10,000+; the 5,001 to 10,000 band shows the discount, taking Standard from $135 to $114.75 a month and Essentials from $110 to $93.50 for the first year. Moosend saves 20% on annual billing, which takes Pro at 10,000 to $70 a month as displayed. [1] [2]
| Contacts | Moosend Pro | Mailchimp Essentials | Mailchimp Standard | Mailchimp Premium |
|---|---|---|---|---|
| 500 | $9 | $13 | $20 | Starts at 10,000 |
| 2,000 | $24 | $45 | $60 | Starts at 10,000 |
| 5,000 | $48 | $75 | $100 | Starts at 10,000 |
| 10,000 | $88 | $110 | $135 | $350 |
| 25,000 | $160 | $270 | $310 | $620 |
Price per subscriber and send caps
At 10,000 contacts, Moosend Pro works out to 0.88 cents per contact per month, Mailchimp Essentials 1.1 cents and Standard 1.35 cents. At 2,000 contacts the gap is wider in relative terms: 1.2 cents for Moosend against 2.25 cents for Essentials, priced at its 2,500 band. [1] [2]
Send caps matter if you email more than weekly. Mailchimp sets the monthly send limit at 10 times your contact limit on Essentials, 12 times on Standard and 15 times on Premium. A 10,000-contact Essentials plan allows 100,000 sends a month, about ten campaigns. Moosend's pricing page lists unlimited email campaigns and sends on paid plans. [3] [1]
| Limit | Moosend | Mailchimp |
|---|---|---|
| Free option | 30-day trial, no card, unlimited sends up to 1,000 contacts [1] | Free plan: 250 contacts, 500 sends a month, 250 a day [3] |
| Paid trial | Not applicable | 14 days of Standard or Essentials, payment details required [2] |
| Monthly sends on paid plans | Unlimited [1] | 10x contacts (Essentials), 12x (Standard), 15x (Premium) [3] |
| Seats | Pro: 5 team members [1] | Free: 1 seat [3] |
| Nonprofit discount | 25%, stackable with annual 20% [4] | 15%, requested through Billing [2] |
Automation by plan
Mailchimp's Free plan includes no marketing automation flows. Essentials includes single-email automations and flows of up to 4 steps. Standard includes expanded flow capabilities and templates, with up to 200 flows. A welcome series with several emails, delays and a branch can quickly pass 4 steps, so map your flow before choosing Essentials. [2] [3]
Moosend Pro includes the automation workflow builder, pre-built recipes and multi-step workflows. Two behavioral triggers are reserved for Moosend+ and Enterprise: "when someone browses any page" and "when someone views any product". Those matter for browse-abandonment flows on an online store. The free trial allows one published workflow. [1]
Landing pages, forms and ecommerce
Mailchimp says landing pages are free to all users, with no page cap stated, and a signup landing page can apply up to 5 tags to new subscribers. Moosend Pro includes landing pages and subscription forms; on the trial you can build one of each but not publish them. [5] [1]
For stores, Moosend lists tracking of product views, carts and purchases, custom events and AI product recommendations on every plan including the trial. Transactional email is an add-on on Moosend+ and included on Enterprise, not on Pro. We did not verify Mailchimp's ecommerce features plan by plan for this guide. [1]
Who fits each, and who should skip
Choose Moosend if you have 500 to 25,000 contacts, send weekly or more, and want multi-step automation without moving up a plan ladder. Choose Mailchimp if you have fewer than 250 contacts and want to stay free, or if you value its free landing pages and plan range. Mailchimp's Premium sends 15 times your contact limit and starts at 10,000 contacts. [1] [2] [3]
- Under 250 contacts, occasional newsletter: Mailchimp Free.
- 2,000 contacts, weekly sends, a welcome series: Moosend Pro at $24 a month, or $19 billed annually.
- 10,000 contacts with browse-abandonment emails: price Moosend+ by quote against Mailchimp Standard.
- Need transactional email from the same account: not Moosend Pro; check Moosend+ or Enterprise.
Migration checklist
If you move between the two, export first and import in a set order so unsubscribes are never lost. See our guide to exporting your list before switching for the full process.
- Export subscribed, unsubscribed and cleaned or bounced contacts separately.
- Recreate custom fields in the new tool before importing.
- Import unsubscribes and bounces as suppressed, not as active contacts.
- Authenticate your sending domain in the new tool before the first send.
- Rebuild automations step by step and test each with a seed address.
- Cancel the old plan only after the first campaign from the new tool lands.
Questions before you decide
Is Moosend cheaper than Mailchimp?
Yes, at every size we checked on October 30, 2026, on monthly billing: 500 contacts $9 vs $13 Essentials, 5,000 contacts $48 vs $75, 10,000 contacts $88 vs $110, and 25,000 contacts $160 vs $270.
Does Mailchimp limit how many emails I can send?
Yes. Mailchimp's monthly send limit is 10 times your contact limit on Essentials, 12 times on Standard and 15 times on Premium. The Free plan allows 500 sends a month and 250 a day. Moosend's pricing page lists unlimited sends on paid plans.
Which has better automation on a budget?
Mailchimp Free has no automation flows and Essentials allows flows of up to 4 steps; Standard raises this to up to 200 flows. Moosend Pro includes multi-step automation workflows, but its browse-any-page and viewed-product triggers need Moosend+ or Enterprise.
Does Moosend have a free plan like Mailchimp?
No. Moosend offers a 30-day free trial without a credit card, with unlimited sends for up to 1,000 contacts. Mailchimp has a Free plan for up to 250 contacts and a 14-day trial of Standard or Essentials that requires payment details.
Sources & verification
Product details and prices can change. Check the linked provider before buying.
- Moosend: Pricing, plan comparison and FAQ Accessed 30 Oct 2026
- Mailchimp: Marketing pricing plans Accessed 30 Oct 2026
- Mailchimp Help: About Mailchimp pricing plans Accessed 30 Oct 2026
- Moosend Help: Subscriptions and billing FAQ Accessed 30 Oct 2026
- Mailchimp Help: About landing pages Accessed 30 Oct 2026
Sources link directly to providers. Product buttons may use separately labeled affiliate links. Read our disclosure.