This is a research guide based on cited documentation. It is not a report of firsthand testing. Our editorial method

Our verdict: Free is a one-action plan

We would use Zapier Free for one simple handoff, such as a new form entry creating a spreadsheet row, and nothing that depends on conditions or reformatting. The pricing page lists Free at 100 tasks per month and marks its Zap steps as two-step, meaning one trigger and one action. [1] It also shows Filters and Paths, Formatter and premium apps as not included on Free, and a 15-minute polling time. [1]

Who should skip Free: anyone whose workflow needs to send an email and also update a record, or needs to stop when a field is empty. Those are the jobs where a filter or a second action is required, and Free does not offer them. [1]

What counts as a task

Zapier's help center defines a task as any successful action that runs in Zapier. [2] The counting rules below are taken from that article, not from our own account usage.

  • Counts: each action step that completes successfully. [2]
  • Does not count: trigger steps, including polling checks for new data. [2]
  • Does not count: Filter or Paths steps. [2]
  • Does not count: steps in Formatter, Delay, Looping, Digest, Zapier Manager and Storage. [2]
  • Does not count: action steps that error or halt, and steps that never run because an earlier filter, path or error stopped the Zap. [2]

Estimate your monthly tasks before you build

Use this short procedure with your own numbers. The example below is hypothetical.

  • Write the trigger and every action on paper. Triggers cost nothing; each successful action costs one task. [2]
  • Estimate how many times the trigger fires in a normal month and in your busiest month.
  • Multiply busy-month runs by the number of actions.
  • Compare with 100 tasks on Free, or with the 750-task entry tier on Professional. [1]
  • Hypothetical example: a booking form fires 70 times in a quiet month and 140 in a busy one. One action per run means 70 to 140 tasks, so the busy month exceeds Free even though the average does not.

Free compared with the entry paid tier

Figures below were read on Zapier's official pricing page on 2026-10-13. Prices are in USD as displayed there.

ItemFreeProfessional, entry tier
Tasks per month100 [1]750 [1]
Zap stepsTwo-step [1]Multi-step [1]
Filters and Paths, FormatterNot included [1]Included [1]
Premium appsNot included [1]Included [1]
Price$0$19.99 per month billed annually, or $29.99 billed monthly [1]

Worked example: one form, two designs

Hypothetical example: a cleaning business wants every website quote request to land in a spreadsheet and also notify the owner by email. As one Zap, that is a trigger plus two actions, which needs multi-step Zaps and therefore a paid plan; the pricing page lists Professional as multi-step. [1] Split into two separate two-step Zaps on Free, each request would use 2 tasks, so 50 requests a month would use the full 100-task allowance. [1] [2]

Now suppose only quote requests above a certain size should notify the owner. On Professional, a Filter step could stop small requests and, according to the help article, that Filter step does not count as a task and the skipped email action does not run, so it uses no task either. [2] On Free there is no Filter step to add, so every request would trigger the email. [1] This is why we check features before counting tasks: the cheaper plan can force a design that uses more of its small allowance.

Professional also lists a 2-minute polling time instead of 15 minutes, which matters for time-sensitive alerts. [1]

Pitfalls to check

  • Averages hide spikes. Size Free against your busiest month, because new runs are held once the allowance is used on plans without pay-per-task billing. [2]
  • A workflow that would use a free Filter step on a paid plan cannot use it on Free at all. Rule out the plan on features first, then count tasks. [1] [2]
  • Polling every 15 minutes on Free means a reminder or alert can arrive later than you expect. [1]
  • Tasks are an account-wide pool, according to the pricing page, so a second Zap draws from the same 100. [1]

Our decision rule

Stay on Free when the job is one trigger and one action, your busiest month stays under 100 successful actions, and a 15-minute delay is acceptable. Move to a paid tier, or compare another tool, when you need a filter, a second action or faster checks. Before upgrading, count tasks from Zap history for one full month rather than estimating from a single week.

Questions before you decide

Does the trigger use a task in Zapier?

No. Zapier's help article lists all trigger steps among the things that do not count, and polling checks do not use tasks either. Only successful action steps count.

Do Filter, Paths or Formatter steps use tasks?

The help article says Filter and Paths steps and Formatter steps do not count toward task usage. The pricing page, however, does not list Filters and Paths or Formatter as Free plan features, so on Free the counting rule matters less than the availability.

What happens when a Free account hits 100 tasks?

For plans without pay-per-task billing, Zapier's help article says it will hold new Zap runs until the billing cycle resets. Plan for that delay rather than discovering it during a busy week.

Sources & verification

Product details and prices can change. Check the linked provider before buying.

  1. Zapier pricing Accessed 13 Oct 2026
  2. Zapier Help: How is task usage measured in Zapier? Accessed 13 Oct 2026

Sources link directly to providers. Product buttons may use separately labeled affiliate links. Read our disclosure.

Your decision at a glance

Compare the options

Full comparison

Documentation-based guidance. No tested ranking or performance score.

Email

Moosend

Consider it for
Email campaigns, segmentation, forms, and automation workflows. Use a small controlled trial to compare a named gap in your current welcome sequence before moving a live list.
Starting cost
30-day trial, no credit card required; paid quote depends on contacts and billing interval
Before you choose
The trial is time-limited. Documentation does not establish inbox placement, migration ease, or a lower bill for your list. Check the required plan and preserve opt-outs before importing.

Checked 20 Sep 2026 · Pricing source

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Email

Kit

Consider it for
Use Kit Free for workshop broadcasts and tags. Consider Creator when buyers need timed sequences or visual automations; those features require a paid plan. Check the invoice for your subscriber count.
Starting cost
Free $0; Creator 1,000-subscriber example $33/mo billed yearly ($390/year) or $39/mo billed monthly (implied by $78/year savings), recaptured 2026-09-15
Before you choose
Subscriber count and billing interval change price. The paid workflow has not been tested.

Checked 15 Sep 2026 · Pricing source

View Kit plans

Direct provider link; no affiliate tracking added by this publication. Link disclosure

Automation

Make

Consider it for
Use Make to prepare weekly reminder drafts for review. Free includes 1,000 credits per month and a minimum scheduled interval of 15 minutes. Email delivery needs a connected service, which may cost extra.
Starting cost
Free plan includes 1,000 credits/month
Before you choose
Connected apps can cost extra. Free scheduled interval is at least 15 minutes; paid billing must be checked at checkout.

Checked 13 Sep 2026 · Pricing source

View Make plans

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Email

MailerLite

Consider it for
Use groups for assigned membership and segments for rules when planning MailerLite recipients. The reviewed Free plan listed 250 subscribers, 2,500 emails per month and three automations; sending locks above the subscriber limit.
Starting cost
Free: up to 250 subscribers, 2,500 emails/month, 3 automations. Comfort $10.80/mo yearly-billed at 500 subscribers (listed $12/mo); Power $22.50/mo yearly-billed at 500 (listed $25/mo). Recaptured 2026-09-16.
Before you choose
USD; taxes may apply. Free sending locks above 250 subscribers. The September 16, 2026 trial displayed higher usage limits than the published Free plan; confirm the limits that apply after your trial ends.

Checked 16 Sep 2026 · Pricing source

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Domains

Namecheap

Consider it for
Compare Namecheap for domain registration or Stellar shared hosting. Treat the domain, hosting trial, first paid term and later renewals as separate costs; confirm the full invoice before buying.
Starting cost
.com first-year sale $11.28 (renews $18.48). Stellar $0 for 30 days then $2.28/mo displayed (1st year); 1-month $5.88; 1-year $55.88; 2-year $102.88. Recaptured 2026-09-15 from https://www.namecheap.com/domains/registration/gtld/com/ and https://www.namecheap.com/hosting/shared/.
Before you choose
Promotional and renewal prices differ. We have not registered a domain or hosted a site with Namecheap.

Checked 15 Sep 2026 · Pricing source

View Namecheap plans

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Email

beehiiv

Consider it for
Consider beehiiv Launch for newsletter broadcasts within its documented free allowance of up to 2,500 subscribers. Compare paid features and the complete invoice for your list size before upgrading.
Starting cost
Launch $0 at the 1,000-subscriber selector (page also lists Launch up to 2,500 subscribers). JSON-LD Scale $49/mo, Max $109/mo. Annual display: Scale $43/mo ($517/year); Max $96/mo ($1,151/year). Recaptured 2026-09-15 from https://www.beehiiv.com/pricing.
Before you choose
Launch and paid Scale or Max have different limits. We observed a test-send acknowledgement on September 15, 2026; inbox receipt and subscriber campaign delivery remain unverified.

Checked 15 Sep 2026 · Pricing source

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Automation

Pabbly Connect

Consider it for
An alternative to Make for connecting apps. Free includes 100 tasks per month; Standard costs $194 upfront on annual billing. Pabbly tasks and Make credits count usage differently.
Starting cost
Free $0 (100 tasks/month). Standard $19/mo or $194/year (10,000 tasks). Unlimited $79/mo or $69/mo billed yearly. Recaptured 2026-09-15 from https://www.pabbly.com/connect/?currency=usd.
Before you choose
Tasks are not Make credits. Connected apps can cost extra. No Pabbly workflow was tested here.

Checked 15 Sep 2026 · Pricing source

View Pabbly Connect plans

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