Verdict: cheap unlimited sending, with the advanced triggers on higher plans
Moosend's pricing page lists four options: a Free Trial, Pro, Moosend+ (a custom plan built from Pro plus selected Enterprise add-ons) and Enterprise. Pro is priced by contact count and includes unlimited email campaigns and sends, marketing automation workflows, landing pages, subscription forms and the SMTP server. [1]
For a small store sending several campaigns a week to a few thousand customers, unlimited sends at a low tier price are the main draw. The trade-off is that some of the behavior-based features stores want most, such as triggers when someone browses any page or views any product, are marked for Moosend+ and Enterprise, not Pro. [1]
Pro pricing at a glance
From the contact selector on Moosend's pricing page on October 29, 2026, in USD per month. Biannual billing saves 15% and annual billing saves 20%; the per-month figures for those are as the page displays them, rounded to whole dollars. [1]
| Contacts | Monthly | Biannual (per month) | Annual (per month) |
|---|---|---|---|
| 500 | $9 | $8 | $7 |
| 1,000 | $16 | $14 | $13 |
| 2,000 | $24 | $20 | $19 |
| 5,000 | $48 | $41 | $38 |
| 10,000 | $88 | $75 | $70 |
| 25,000 | $160 | $136 | $128 |
What the trial lets you prove, and what it does not
The 30-day trial needs no credit card and allows unlimited sends for up to 1,000 contacts, with email and live chat support and 2 team members. [1] The limits matter for planning: the comparison table shows 1 published automation workflow on the trial, and landing pages and subscription forms at 1 each, unpublished. [1]
In practice, the trial is enough to build and run one welcome or cart workflow on a small test segment and to draft a landing page. It is not enough to run your full program or put a live signup page in front of traffic. The site's Moosend welcome workflow trial guide has a test plan for that single workflow.
Automation recipes and the builder
Moosend's recipe library showed 18 recipes on October 29, 2026, in categories including cross-sell and upsell, ecommerce, loyalty, new subscribers, re-engagement, reminders, segmentation and weather-based. Named recipes include Cart Abandonment, Repeat Purchase Reminder, Onboarding Email Sequence, Automated Welcome Email Sequence, Happy Birthday Email and Re-engagement Email Based on Weather. [3]
The workflow builder page describes triggers, conditions with And and Or expressions and time intervals, and actions including email loops, split flows and merged paths. You can save a finished workflow as a recipe, and the page says multiple triggers can start one workflow. [2]
Plan gating matters here. The pricing comparison lists multi-step workflows, pre-built recipes, custom events, and product view, cart and purchase tracking on every plan, but the triggers when someone browses any page and when someone views any product are marked for Moosend+ and Enterprise only. [1]
Landing pages, forms and transactional limits by plan
Moosend's plan comparison, read on October 29, 2026. Add-on means available for an extra charge within a custom Moosend+ plan. [1]
| Feature | Trial | Pro | Moosend+ | Enterprise |
|---|---|---|---|---|
| Email sends | Unlimited (up to 1,000 contacts) | Unlimited | Unlimited | Unlimited |
| Automation workflows | 1 published | Included | Included | Included |
| Landing pages and forms | 1 each, unpublished | Included | Included | Included |
| Browse-page and viewed-product triggers | No | No | Included | Included |
| Transactional emails | No | No | Add-on | Included |
| SMTP server | No | Included | Included | Included |
| Team members | 2 | 5 | Add-on | 10+ |
| Dedicated IP | No | No | Add-on | Optional |
| Priority support | No | No | No | Included |
Trade-offs against MailerLite and Kit
MailerLite has a Free plan for up to 250 subscribers and prices its Comfort plan at $19 a month for 1,000 subscribers, with monthly emails capped at 10 times the subscriber tier. [4] Moosend Pro is $16 a month at 1,000 contacts with unlimited sends, so a frequent sender gets more volume per dollar on Moosend, while a beginner gets a free start on MailerLite. [1] [4]
Kit lists a Free plan for up to 10,000 subscribers, but visual automations are not included on Free; its Creator plan is listed at $33 a month billed yearly ($390 a year) for 1,000 subscribers. [5] If you only send broadcasts, Kit Free costs nothing. If you need automations at 1,000 contacts, Moosend Pro is the lowest listed price of the three on annual billing: $13 a month, against $17.10 for MailerLite Comfort and $33 for Kit Creator. [1] [4] [5]
The site's MailerLite vs Moosend comparison covers equal list sizes and automation triggers in more detail.
Decision checklist
- You send more than a few campaigns a month and want unlimited sends at a low tier price: Moosend Pro fits.
- You need welcome, cart abandonment or repeat-purchase recipes driven by store data: check that your store integration feeds product views, carts and purchases. [1]
- You need browse-page or viewed-product triggers: get a Moosend+ quote or look elsewhere. [1]
- You need order receipts from your email tool: Pro does not list transactional emails. [1]
- You want to start free and stay free while small: MailerLite Free or Kit Free fit better. [4] [5]
- Before switching: run the trial on one workflow and a small test segment, then compare the full annual invoice.
Questions before you decide
Does Moosend have a free plan?
No. The pricing page lists a 30-day free trial with no credit card required, unlimited sends for up to 1,000 contacts, 1 published automation workflow, and landing pages and forms that stay unpublished. After the trial you upgrade or buy email credits, and your data stays intact.
Can I send order confirmations from Moosend Pro?
The pricing comparison marks transactional emails as not included on Pro, an add-on on Moosend+ and included on Enterprise. Pro does include the SMTP server row. Confirm with Moosend which of these covers your receipts before you rely on them.
How does Moosend count subscribers?
The pricing FAQ says Moosend counts unique email addresses, so a subscriber on several lists or segments is billed once.
Sources & verification
Product details and prices can change. Check the linked provider before buying.
- Moosend pricing Accessed 29 Oct 2026
- Moosend automation workflow builder Accessed 29 Oct 2026
- Moosend automation recipes Accessed 29 Oct 2026
- MailerLite pricing Accessed 29 Oct 2026
- Kit pricing Accessed 29 Oct 2026
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